Tono de Marca

personal, heartfelt, and authentic

Valores de Marca

• •Female Empowerment
• •Ethical & Sustainable Production
• •Individuality & Unique Style
• •Craftsmanship
• •Global Inspiration

Mejores Prácticas

• •Always Write from a Personal Perspective: Continue using "I" and "we" to maintain the personal connection. Share stories from the founder, "B," to reinforce the brand's heart and origins.
• •Center the Artisans: In product descriptions and social media, consistently highlight the female artisans. Talk about their skills, the collaborative process, and how each purchase directly supports them. This reinforces the core value of female empowerment.
• •Emphasize Scarcity and Uniqueness: Use phrases like "small batch," "limited quantities," and "nearly one-of-a-kind" to communicate the value of slow, deliberate production and to stand out from mass-market competitors.
• •Use Heartfelt and Authentic Language: Avoid corporate jargon. Stick to genuine, emotional, and descriptive words that convey the passion behind the brand. The "xo♥B" sign-off is a perfect example of this personal touch.
• •Maintain a Cohesive Visual and Written Narrative: Ensure that the photography and visual branding align with the written tone. Lifestyle images should evoke a sense of travel, authenticity, and natural beauty, complementing the narrative of a brand built on global inspiration and handmade quality.

Percepción Social

All Points East is perceived as a boutique, artisanal brand appealing to conscious consumers who value storytelling, ethical production, and unique, handcrafted items. It stands in contrast to large corporations by highlighting its small-scale, personal, and purpose-driven nature.

Ejemplos de Copy

• •More than just a bag, this is a story woven by hand. Each bead is placed with intention by the incredible female artisans we partner with. Made in a small batch to honor the craft, this piece isn't about following a trend—it's about carrying something beautiful that empowers other women. Your support makes this dream a reality. ✨ #AllPointsEastApparel #HandmadeWithLove #FemaleArtisans
• •From a small workshop to your jewelry box. This piece was brought to life by hands that have perfected their craft over generations. We use only natural materials, creating in limited quantities to ensure your style remains as unique as you are. Wear a piece of art that makes a difference.
• •It started with a journey and a desire to connect. I'm B., and All Points East is my love letter to the amazing women crafters I've met around the world. Together, we co-create pieces that are thoughtfully designed and ethically made. This isn't just a business; it's a collective of women supporting women.
• •Tired of fast fashion? Choose fashion that feels good and does good. At All Points East, we create unique, handmade apparel and accessories in small batches. Every purchase supports female artisans and the dream of a more sustainable world. Discover a style with a soul.
• •A new story from our artisans... Hi [Name], B. here. I just received the most beautiful, hand-loomed scarves from our partners in [Country/Region] and I couldn't wait to share their story with you. Each one is a little different, completely unique, and waiting to become a part of your journey...