Tono de Marca

Nurturing and Trustworthy: caring, gentle, authoritative, knowledgeable, compassionate, educational, reassuring, emphasizing safety and natural origins. Authentic and Earthy: grounded, avoids jargon, references ancestral wisdom, mother nature, and family-run aspects. Passionate and Emotive: connects on an emotional level, celebrating the human-animal bond, sharing solutions.

Valores de Marca

• •Natural Healing and Wellness
• •Sustainability and Environmental Respect
• •Quality and Purity
• •Family and Tradition

Mejores Prácticas

• •Lead with the "Why" (The Problem/Solution): Always start by addressing the pet owner's concern (e.g., "Is your dog constantly scratching?"). Frame the product not just by its features (Matico) but by its benefits (soothing relief, healing).
• •Weave in the Origin Story: Consistently mention key value pillars in your copy: "family-owned," "sustainably farmed in Chile," "certified organic," and "ancestral wisdom." This reinforces authenticity and builds trust.
• •Use Nurturing and Empathetic Language: Employ words like "soothe," "care," "gentle," "calm," and "well-being." Speak directly to the pet owner's love for their animal, framing the purchase as an act of care.
• •Balance Science with Nature: While the tone is earthy, don't be afraid to mention the "why" behind its effectiveness "anti-inflammatory," "antiseptic," "regenerative properties." This builds credibility and positions the brand as both natural and effective.
• •Maintain a Consistent Visual and Verbal Aesthetic: Ensure that the calm, natural, and authentic tone of the copy is reflected in the imagery. Use photos of healthy, happy pets in natural settings, and showcase the raw ingredients and the Chilean landscape to create a cohesive brand world.

Percepción Social

Effective and High-Quality: perceived as providing premium, effective products that deliver on promises. Trustworthy and Safe: seen as a safe choice due to organic, natural ingredients, especially for pets with sensitivities. Specialized and Niche: viewed as a specialist in natural, therapeutic care, not a general pet store. Authentically Chilean: has a strong sense of local pride and authenticity through its identity as a national, family-run business using a native Chilean plant.

Ejemplos de Copy

• •Soothing their skin, calming their world. Itchy, irritated skin can steal your best friend's joy. Our 100% Organic Matico Shampoo is more than a cleanser it's a relief. Crafted from sustainably farmed Matico in the heart of Chile, it naturally calms inflammation and aids healing. Because a happy pet means a happy you. #AllGreenMascotas #NaturalPetCare #Matico #DogWellness
• •The Healing Wisdom of Nature, Bottled for Your Pet. Discover our line of organic Matico products, sustainably grown in Chile to bring natural relief to the ones you love most.
• •The Secret to Healthy Skin is in Our Soil. From our family-run organic farms straight to your home, AllGreen Mascotas offers the purest care for your pet. Our Matico-based products are vet-recommended for allergies and sensitive skin. See the difference that true nature makes. Shop our collection now and get 15% off your first order!
• •A gentle solution for your pet's toughest skin problems.
• •AllGreen Mascotas Organic Matico Healing Spray. Harnessing the ancestral power of Chilean Matico, this all-natural spray provides immediate relief for hot spots, minor cuts, and insect bites. Certified organic and free from harsh chemicals, it's a safe and effective addition to your pet's first-aid kit. Simply spray on the affected area to clean, soothe, and accelerate natural healing.