Tono de Marca

Aspirational yet approachable, balancing luxurious and elegant language with a friendly, passionate, and personal voice. It is confident, celebratory, and maintains a premium feel, evoking a sense of "affordable luxury."

Valores de Marca

• •Quality and Craftsmanship
• •Timeless and Elegant Style
• •Practical Luxury
• •Personal Touch and Authenticity
• •Joy and Versatility

Mejores Prácticas

• •Lead with the 'Why,' Not Just the 'What': Instead of just stating a feature (e.g., "made of leather"), explain the benefit and feeling it provides ("Crafted from supple Italian leather that gets better with age, this bag is designed to be a lifelong companion").
• •Balance Aspiration and Inclusivity: Use elevated language ("elegant," "luxurious," "bespoke") but maintain a warm and welcoming tone. Phrases like "What more does a girl need!" create a friendly, relatable connection.
• •Tell a Consistent Brand Story: Regularly weave elements of the founder's journey, the Italian craftsmanship, and the inspiration behind the product names into your copy across all platforms to reinforce authenticity.
• •Emphasize Timelessness and Versatility: Frame the products as smart, lasting investments. Highlight how items like interchangeable straps can sustainably update a wardrobe, appealing to a modern sense of value beyond trends.
• •Create a Brand Lexicon: Develop and consistently use a core set of on-brand words and phrases. For Alison Van Der Lande, this would include: gorgeous, elegant, luxury, timeless, versatile, beautifully crafted, Italian leather, pop of colour, effortless style, for a life in motion.

Percepción Social

Alison Van Der Lande is perceived as a reputable and successful independent British luxury brand. Customers view it positively, associating it with high-quality products, unique designs, and excellent service. Publicly, it is recognized as a chic and stylish player in the affordable luxury market, enhanced by celebrity and royal endorsements, symbolizing discreet, understated British elegance.

Ejemplos de Copy

• •Colour your world with the new Peony Bag in raspberry. ✨ Crafted in Italy from beautifully woven-style leather, this gorgeous bucket bag is the pop of joy your wardrobe has been waiting for. Where will you take yours? #AlisonVanDerLande #ItalianLeather #BucketBag #TimelessStyle
• •One bag, endless possibilities. Don't just change your outfit—transform your look with our iconic City Webbing Straps. Instantly refresh your favorite tote or crossbody with a splash of colour and personality. Click to explore the collection and find your perfect match!
• •For a Life in Motion. Discover beautifully crafted bags and accessories designed with timeless style and everyday practicality in mind. Your story, carried with elegance.
• •It all started with a search for the perfect bag... a story of passion that turned into the designs you love today. We believe luxury shouldn't be saved for 'best'—it should be enjoyed, used, and loved every single day. Rediscover the pieces made to be part of your journey.
• •Wrap yourself in a whisper of luxury. Our 100% cashmere wrap, edged with a subtle shimmer of Swarovski crystals, is the epitome of elegance. Incredibly soft and lightweight, it's the perfect companion for cool evenings, wedding celebrations, and travels abroad. A touch of glamour for every day.