Tono de Marca

Inspirational, Joyful, and Community-Oriented

Valores de Marca

• •Creativity and Inspiration
• •Quality and Innovation
• •Joy and Positivity
• •Community and Collaboration

Mejores Prácticas

• •Use Joyful & Emotive Language: Consistently integrate words like joy, beautiful, love, happy, inspire, create, and adore to reinforce the brand's mission of spreading happiness through crafting.
• •Foster Community with "You" and "We": Address the audience directly as "you" and refer to the brand and its community as "we" or "crafty friends." This builds a personal, inclusive connection.
• •Focus on the Creative Possibility: Frame product descriptions and marketing copy around what the customer can do with the item. Ask questions like "What will you create?" to spark their imagination.
• •Highlight Quality Through Detail: Instead of just saying "high quality," mention specific benefits that demonstrate it, such as "crisp impressions," "dies cut beautifully," or "stencils align perfectly," mirroring the language customers use in reviews.
• •Always Inspire and Educate: Ensure that marketing efforts provide value beyond the product itself. Link to blog posts, share tips, or showcase finished projects to position the brand as an essential resource for crafters.

Percepción Social

Alex Syberia Designs is highly regarded within the paper-crafting community as a source of beautiful, high-quality, and innovative products. Customers are positive, often describing themselves as "obsessed" and never disappointed. The brand is trustworthy, with a strong reputation for quality and excellent customer service. It is also perceived as an inspirational authority, providing extensive tutorials and leading the crafting space.

Ejemplos de Copy

• •Let your creativity bloom! 🌷 Our new 'Garden of Dreams' stamp set is here to help you craft moments of pure joy. We can't wait to see the beautiful ways you bring these florals to life. Tag a crafty friend who would love this! #alexsyberiadesigns #cardmaking #papercraft #floralstamps #creativityinbloom
• •It's here! ✨ Get ready to spread joy with our new Bow-Ho-Ho holiday collection!
• •Inspiring Your Next Creation. High-quality dies, stamps, and stencils designed to bring your imagination to life. Craft memories, one beautiful project at a time.
• •Ready for some inspiration? Our incredible design team is sharing their first projects from our new release! Join our blog hop for amazing ideas, tons of fun, and a chance to win a gift card to our shop. Let the creativity begin! Link in bio.
• •Designed for endless possibilities! Whether you're creating a stunning wedding card with silver foil or a cheerful birthday card with a rainbow of colors, this versatile die gives you the foundation for a masterpiece. What will you create first?