Tono de Marca

Welcoming, Passionate, and Family-Oriented

Valores de Marca

• •Authenticity
• •Quality
• •Accessibility
• •Family
• •Community

Mejores Prácticas

• •Lead with the "Why": Always circle back to the brand's origin story and passion. Whether in an ad or a product description, reinforcing the "why"—to make authentic Middle Eastern perfumery accessible—will keep the tone consistent.
• •Use "Family" and "Community" Language: Incorporate words like "our fragrance family," "our community," "from our family to yours," and "we" to maintain the welcoming, personal tone.
• •Balance Passion with Value: Pair evocative, passion-filled language about scents and tradition with clear, direct statements about value (e.g., "affordable prices," "free shipping"). This combination is the core of the brand's appeal.
• •Show, Don't Just Tell, Authenticity: Instead of just saying "authentic," use phrases like "sourced directly," "our personal journey began in Dubai," and "we stand by every bottle we sell." This builds more credible trust.
• •Maintain a Personal and Appreciative Voice: End communications with a note of thanks ("Thank you for being part of our journey"). In customer service and social media comments, remain warm, approachable, and personal, as if a family member is responding.

Percepción Social

Trusted Retailer for Authentic, Affordable Fragrances

Ejemplos de Copy

• •From Dubai, with love. Introducing the latest masterpiece from Lattafa. ✨ We started Albaaz Perfumes to share our passion for authentic Middle Eastern scents, and this one is truly special. Experience the tradition, feel the passion. As always, from our family to yours. #Lattafa #MiddleEasternPerfume #NewArrival #ScentStory #AlbaazPerfumes
• •Authentic Scents, Honest Prices. Explore the rich world of Arabian perfumery without the premium markup. Your journey into fine fragrance starts here. Free shipping on all U.S. orders, no minimum.
• •Hi [Customer Name], every fragrance in our collection tells a story—of its creator, its notes, and the person who wears it. What will your story be? This week, discover the woody, sensual aroma of Lattafa's Bade'e Al Oud, now back in stock. Thank you for being part of our growing fragrance family. [Shop Now]
• •Love the luxury, but not the price tag? We get it. Our passion is finding authentic, high-quality fragrances that capture the essence of high-end scents at a price that makes sense. Discover your new signature scent today and see why our community trusts us for quality and value. #FragranceDupe #AffordableLuxury #PerfumeLover
• •Directly sourced for undeniable authenticity. We began our journey with a deep respect for the artistry of Middle Eastern perfumery, and Rasasi is a cornerstone of that tradition. When you buy from us, you're not just getting a perfume; you're getting a genuine piece of fragrance history, backed by our family promise of quality.