Tono de Marca

Personal, warm, and joyful; communicating like a fellow parent with simple, direct, and affectionate language, making the brand relatable and trustworthy.

Valores de Marca

• •Family-Centered
• •Joy and Fun
• •Comfort and Quality
• •Customer-Centricity
• •Entrepreneurial Spirit

Mejores Prácticas

• •Always speak from the heart, using a personal and authentic voice. Share the brand's 'why' and use relatable phrases like 'As a mom, I know that...'
• •Use affectionate and familiar language, maintaining a warm, friendly tone and addressing the audience as friends.
• •Center the child's experience, framing product benefits around their happiness, comfort, and imagination, making the child the hero of the story.
• •Showcase real moments by prioritizing user-generated content and 'behind-the-scenes' glimpses to reinforce authenticity and build community.
• •Be responsive and grateful, engaging promptly and with genuine appreciation to strengthen customer relationships.

Percepción Social

Very positive; perceived as a reliable, local business offering high-quality, adorable products. The founder's personal story builds trust and charm. High customer satisfaction leads to brand advocacy, fostering a strong community as it's seen as a brand run by parents, for parents.

Ejemplos de Copy

• •The adventure of dreaming has never been so fun! Transform bedtime into their favorite moment of the day with our new [Character Name] pajamas. Made with the softest cotton to embrace their dreams and designs that will unleash their imagination. Because every night is a new story. Discover them at alanascr.com and give them a rest full of magic. ✨
• •Cooler nights, cozier pajamas! The weather is changing, and your little ones' wardrobes are too! Prepare your children for nights of stories and hot chocolate with our kigurumis. Comfortable, warm, and super fun. The perfect excuse to stay home! Get a 15% discount on the entire winter collection. Limited stock!
• •(Visual: A montage of short clips: the founder packing an order, her kids playing in the pajamas, a close-up of the fabric, a happy customer photo.) Text Overlay/Voiceover: It all started with them... and the desire to make the most fun pajamas in Costa Rica. Every order I pack carries a little bit of our dream. Thank you for being part of our story! #AlanasCR #Mompreneur #MadeWithLove
• •(Visual: A quick demonstration of the double zipper on a baby kigurumi, showing how easy it is to change a diaper without fully undressing the baby.) Headline: Diaper changes in record time! ⏱️ Body: We know every second counts. That's why our baby pajamas have a double zipper. More comfort for them, more ease for you. 😉 Call to Action: Simplify your routine! Buy it now on our website.
• •Their smiles are our greatest joy! 😊 We love seeing your little ones enjoying their pajamas! Share a photo of your child in their Alana's CR pajamas with the hashtag #AlanasEnCasa and enter to win a new set from our next collection. We want to see those happy faces!