Tono de Marca

Sophisticated, Spiritual, and Modern.

Valores de Marca

• •Heritage and Tradition
• •Artistic Excellence and Authenticity
• •Cultural Contribution
• •Modern Aesthetics
• •Inspiration and Creativity

Mejores Prácticas

• •Balance Sophistication and Spirituality: Use eloquent and respectful language. When describing artwork based on religious text, focus on the universal concepts of peace, beauty, faith, and reflection rather than using overly instructional or dogmatic phrasing.
• •Emphasize "Modern Heritage": Consistently use keywords that bridge the traditional and the contemporary. Phrases like "modern heritage," "timeless tradition, modern design," and "contemporary calligraphy" reinforce the brand's unique position.
• •Tell the Artist's Story: Leverage the credibility of Mohammed Alajlan. Mentioning him as the founder and artist personalizes the brand and reinforces the value of authenticity and artistic excellence.
• •Maintain Visual Cohesion: Ensure all visuals (photos, videos, website layout) reflect the brand's minimalist, elegant, and modern aesthetic. The artwork should always be the hero, presented in clean, well-lit, and aspirational settings.
• •Engage with a Tone of Gracious Authority: In all communications, from social media comments to customer service, maintain a polite, professional, and knowledgeable tone. As a respected gallery, the brand should sound confident and authoritative on the subject of Arabic and Islamic art, while remaining humble and welcoming to all inquiries.

Percepción Social

Alajlan Art Gallery is perceived as a prestigious and authentic institution within the Riyadh art scene. It is seen as both a commercial gallery for high-quality, modern Islamic art and a valuable cultural space that contributes to the local community. Customers and visitors hold the artist, Mohammed Alajlan, in high regard, which adds significant credibility and a personal touch to the brand. The brand is respected for its successful blending of tradition with a contemporary aesthetic, making it a go-to for consumers looking for meaningful and stylish home decor.

Ejemplos de Copy

• •Instagram Post (Showcasing Ayatul Kursi artwork in a living room): The Verse of The Throne, The Guardian of Your Home. Infuse your space with peace and protection. Our Ayatul Kursi canvas is more than art; it's a timeless reminder of divine presence, reimagined for the modern home. Let your walls speak with elegance and faith. #IslamicArt #ModernCalligraphy #AlajlanArtGallery
• •Website Banner Ad (Promoting a new collection): Where Heritage Meets Contemporary Design. Discover the new collection from Alajlan Art Gallery. A curated selection of Arabic calligraphy that brings centuries of tradition into the light of modern living. Elevate your home with art that has a soul. Call to Action: Shop The Collection
• •Email Marketing Campaign (Announcing an exhibition): Subject: An Invitation: Experience the fusion of poetry and color. Body: You are cordially invited to "Bizarre Art," the latest exhibition at Alajlan Art Gallery. Join us for an immersive journey into the world of Mohammed Alajlan, where Quranic verses and pre-Islamic poetry are woven into breathtaking visual masterpieces. Experience the dazzling dimension of art that honors our heritage. Call to Action: Learn More & Plan Your Visit
• •Twitter Post (Brand statement): At Alajlan Art Gallery, we believe art should be a dialogue between the past and the present. We are dedicated to celebrating the rich legacy of Arabic calligraphy through a modern lens. #SaudiArt #Calligraphy #Vision2030
• •Product Description (For a "Subhanallah" piece): "The Echo of Praise" - Subhanallah Minimalist Canvas. Let every glance be a moment of reflection. This piece, featuring the powerful word "Subhanallah" (Glory be to God), is rendered in a fluid, minimalist style. It embodies a quiet, profound elegance, designed to complement the modern space while serving as a constant, beautiful reminder of gratitude and wonder. Perfect for creating a focal point of serenity in any room.