Tono de Marca

Respectful, serene, compassionate, calm, and natural.

Valores de Marca

• •Environmental Responsibility
• •Respect for Loved Ones
• •Natural Cycle of Life
• •Quality and Experience

Mejores Prácticas

• •Use empathetic and compassionate language, conveying comfort, peace, and understanding.
• •Consistently weave the core values of ecology and the natural cycle of life into all communications.
• •Maintain a respectful and serene visual identity across all platforms, using soft lighting, natural settings, and a clean aesthetic.
• •Be informative and reassuring, clearly explaining the benefits and processes to build trust during a difficult time.
• •Focus on legacy and memory, framing the product as a vessel for tribute and connecting emotionally through storytelling.

Percepción Social

Customers perceive the brand as offering meaningful, unique, and beautifully crafted tributes. Its strong emphasis on sustainability and ecological responsibility is highly valued by environmentally conscious consumers seeking thoughtful choices for end-of-life memorials.

Ejemplos de Copy

• •A return to nature, a tribute to a life lived. Our biodegradable urns are crafted with the earth in mind, offering a gentle and beautiful final journey. A lasting legacy of love and respect for the natural world. #AlaidaUrns #NaturalLegacy #EcoFriendlyMemorial
• •Honor a Beautiful Life with a Natural Legacy. Discover our collection of handcrafted, biodegradable urns, designed to return to the earth with grace and dignity.
• •In moments of farewell, choosing a path that honors both your loved one and the planet can bring a sense of peace. Alaida's ecological urns are a tribute to a life's story and a commitment to a sustainable future. Learn more about our natural legacy.
• •Crafted for a peaceful farewell at sea, the 'Serene Waters' urn is fully water-soluble, dissolving gracefully to become one with the ocean. Made from 100% natural, sustainable materials, it provides a dignified and eco-conscious tribute, honoring the timeless connection between life and the elements.
• •At Alaida, we believe that a final farewell should be as beautiful and natural as life itself. Born from a desire to offer a sustainable choice, we have dedicated nearly two decades to creating urns that honor memory and respect our planet. It is our promise to provide a meaningful tribute that preserves the delicate balance of nature for generations to come.