Tono de Marca

Authentic & Passionate, Professional & Technical, Responsible & Conscious, Reliable & Trustworthy, Inspiring & Adventurous

Valores de Marca

• •Quality & Craftsmanship
• •Comfort & Performance
• •Sustainability & Environmental Responsibility
• •Tradition & Innovation
• •Connection with Nature
• •Transparency

Mejores Prácticas

• •Emphasize Heritage & Craftsmanship: Consistently weave in the narrative of Italian tradition, quality materials, and meticulous manufacturing. This reinforces authenticity and the premium nature of the products.
• •Highlight Performance with Technical Accuracy: Use clear, concise language to describe technological features (e.g., GORE-TEX, Vibram, Elica Natural Stride System) and their benefits without overwhelming the reader with jargon. Focus on how these features translate to a better outdoor experience.
• •Integrate Sustainability Authentically: Talk about specific actions and commitments regarding environmental responsibility rather than vague statements. Mention traceable materials, reduced impact manufacturing, and the durability that leads to less consumption.
• •Use Evocative Language that Connects with Outdoor Passion: Employ words that inspire adventure, resilience, and a deep appreciation for nature. Imagery and storytelling should transport the audience to the environments AKU footwear is designed for.
• •Maintain a Voice of Authority and Trust: Position AKU as experts in outdoor footwear. This can be achieved through confident statements about product quality, durability, and the brand's long-standing experience in serving outdoor professionals and enthusiasts.

Percepción Social

Highly Regarded for Quality and Durability, Trusted by Outdoor Enthusiasts, Appreciation for Italian Craftsmanship, Growing Recognition for Sustainability Efforts, Considered a Premium Brand

Ejemplos de Copy

• •Headline: AKU: Forged in the Italian Alps. Crafted for Your Ascent. Body: For over 40 years, AKU has blended traditional Italian artistry with cutting-edge technology. Experience unparalleled comfort and unwavering durability on every trail. Your adventure awaits.
• •Headline: Step with Purpose. Tread Lightly. Body: Our commitment goes beyond the summit. AKU footwear is responsibly designed, with traceable materials and a focus on minimizing our environmental footprint. Explore consciously.
• •Headline: Engineered for Extremes. Trusted by Professionals. Body: When performance is non-negotiable, AKU delivers. Our boots are meticulously engineered with technologies like GORE-TEX and Vibram to provide superior protection, grip, and support in the most challenging conditions.
• •Headline: The Mountain Calls. Answer with Confidence. Body: From rugged peaks to winding forest paths, AKU boots are your steadfast companions. Discover the perfect fit, exceptional comfort, and the freedom to explore further.
• •Headline: More Than a Boot. It's a Legacy of Craftsmanship. Body: Each pair of AKU boots carries the heritage of Montebelluna's master shoemakers. We don't just make footwear; we craft instruments for your outdoor passion, designed to last and perform.