Tono de Marca

Authentic, Traditional, Warm, Inviting, Natural, Health-Conscious, Passionate, Artisanal, Educational, and Informative

Valores de Marca

• •Authenticity: Staying true to the traditional Haitian recipe and origins.
• •Quality: Using high-standard, organic ingredients and artisanal production methods.
• •Tradition: Honoring and preserving cultural heritage.
• •Sharing & Community: Bringing people together through a shared taste experience.
• •Well-being & Health: Offering a natural, nutritious, and beneficial product.
• •Respect for the Environment: Implied through the "Bio" (organic) commitment.
• •Passion: A deep love for the product and its cultural roots.

Mejores Prácticas

• •Embrace Storytelling: Consistently weave the narrative of Akasan's origins, the grandmother's recipe, and Haitian traditions into your copy. This reinforces authenticity and emotional connection.
• •Highlight Sensory Details: Use descriptive language that evokes the taste, aroma, and texture of Akasan (e.g., "creamy," "velvety," "gently spiced," "warming"). This makes the product more tangible and appealing.
• •Maintain a Warm and Inclusive Voice: Address your audience in a friendly, welcoming manner. Use words like "discover," "share," "enjoy," "comfort," and "well-being" to foster a sense of community and care.
• •Emphasize "Organic" and "Natural" Benefits Subtly: While these are key selling points, integrate them naturally into the narrative rather than making them sound overly clinical or like a list of features. Focus on the wholesome goodness and how it contributes to a better experience.
• •Connect to Values Consistently: Ensure your copy reflects Akasan's core values – authenticity, quality, tradition, sharing, and passion. Whether it's a social media post, product description, or email, these guiding principles should shine through. For example, when talking about quality, link it to the artisanal process and organic sourcing.

Percepción Social

Positive & Curious, Authentic & High-Quality, Culturally Rich, Niche but Growing

Ejemplos de Copy

• •Headline: Rediscover Authentic Haitian Comfort. Akasan: Sip by Sip, a Journey to Tradition. Body: Crafted from our grandmother's cherished recipe, Akasan brings you the heart of Haiti in every bottle. Organic corn, fragrant spices, and a touch of love – it's more than a drink, it's a warm embrace. Taste the tradition. #Akasan #HaitianHeritage #OrganicGoodness
• •Headline: Your Morning Ritual, Reimagined. Start Fresh with Akasan. Body: Swap your usual for something truly special. Our organic Akasan is a deliciously smooth and nourishing way to greet the day. Packed with natural energy and authentic Haitian flavors, it’s the wholesome boost you deserve. #AkasanBio #HealthyStart #MorningVibes
• •Headline: The Secret to Haitian Well-being? It Might Just Be Akasan. Body: For generations, Akasan has been a beloved source of comfort and nourishment in Haiti. Made with simple, organic ingredients like corn, cinnamon, and vanilla, it's a taste of pure, natural goodness. Discover a deliciously different way to feel good. #TasteOfHaiti #NaturalWellness #AkasanDrink
• •Headline: From Our Kitchen to Yours: The Passion of Akasan. Body: We pour our heart into every batch of Akasan, ensuring each bottle captures the authentic spirit and flavor of Haiti. It's an artisanal promise of quality, tradition, and a truly unique taste experience. Share the passion. #ArtisanalDrink #MadeWithLove #AkasanFrance
• •Headline: More Than Organic. It’s Akasan. Body: We believe in the power of nature and tradition. That's why our Akasan is lovingly made with the finest organic ingredients, just as it has been for generations in Haiti. Experience the pure, authentic taste that nourishes body and soul. #OrganicLiving #HaitianTradition #RealIngredients