Tono de Marca

Empowering, Proud, and Authentic. The language is bold, confident, and unapologetic, speaking directly to its community with a voice that is both celebratory and conscious of social and racial dynamics. It also carries undertones of being sassy, classy, funny, and spiritual, aiming to reflect the multifaceted nature of its customers.

Valores de Marca

• •Cultural Celebration
• •Empowerment
• •Authenticity ("For Us, By Us")
• •Family and Legacy
• •Consciousness

Mejores Prácticas

• •Speak from the "We": Use collective and inclusive language like "we," "our culture," and "family" to reinforce the sense of community and shared identity.
• •Lead with Empowerment: Frame every message, from product descriptions to social posts, with an empowering and positive angle. The copy should make the customer feel seen, valued, and proud.
• •Be Bold and Unapologetic: Do not shy away from strong statements about culture, heritage, and social consciousness. The brand's strength is its directness.
• •Tell the Story: Regularly weave the brand's origin story and its "why" into the marketing. Remind customers that AJA stands for the founder's children to reinforce the values of legacy and family.
• •Balance the Soulful with the Sassy: While the core message is deep and meaningful, incorporate the "sassy, classy, funny" elements mentioned in the brand story to show the multifaceted nature of the culture and keep the tone relatable and engaging.

Percepción Social

Public perception aligns closely with the brand's intended image. Customers and followers view AJA Soul as a source of pride and cultural expression, with interactions reflecting a strong sense of community and appreciation for products that allow them to showcase their identity. The brand is perceived as more than just an apparel company; it is seen as a movement and a statement, with its focus on "Pro Black" apparel as a key identifier.

Ejemplos de Copy

• •A love letter to you, in thread and soul. Wear it like the crown it is. Our 'Dear Black Girl' tee is more than fabric; it’s a statement of your magic, your strength, and your light. #AJASoul #DearBlackGirl #BlackGirlMagic #ForUsByUs
• •From family cookouts to history months, wear your story on your chest. AJA Soul is here to dress the culture in the pride it deserves. Shop the collection that speaks your language and celebrates our journey. 100% Black-owned, 100% for the soul. [Shop Now Link]
• •Every package we send is packed with purpose. This one’s for you, ATL! ✊🏾 #AJASoul #BlackOwnedBusiness #TheyWantOurCulture #PackingOrders
• •This isn’t just a hoodie; it’s a commitment. In a world that profits from our sleep, staying aware is an act of rebellion. Crafted for comfort and designed for consciousness, this piece is for those who lead with their eyes open. Unisex fit for a universal message. #StayWoke #AJASoul #ConsciousApparel
• •Hey Family, Tired of mainstream brands that don't get it? So were we. That’s why AJA Soul exists. We're not just selling clothes; we're building a legacy, one bold statement at a time. Check out our new arrivals designed to empower, inspire, and reflect who you truly are. Because you were born to stand out. [Shop New Arrivals]