Tono de Marca

aspirational yet approachable. It blends elements of luxury and "boss babe" energy with the genuine passion of its founder. The voice is confident, glamorous, and empowering, using words like "elevate your beauty," "luxury," and "that girl." At the same time, it maintains a personal feel through the founder's story and direct engagement with "AC Beauties." The use of emojis ( ✨, 🛍️, 👑) and trendy hashtags on social media adds a youthful and modern flair.

Valores de Marca

• •Quality and Efficacy
• •Empowerment and Confidence
• •Ethical Practices
• •Community and Authenticity

Mejores Prácticas

• •Lead with "Confident Empowerment": Frame all copy, from product descriptions to social posts, around the idea of making the customer feel confident, beautiful, and empowered. Use active, inspiring language.
• •Balance "Luxe" with "Approachable": Pair luxurious terms ("elevate," "perfecting," "luxury") with authentic, personal language ("our CEO's dream," "we appreciate you," "AC Beauties"). This maintains the aspirational feel without alienating customers.
• •Always Highlight Core Values: Ensure that key value propositions like "Vegan," "Cruelty-Free," "Non-Sticky," and "Moisturizing" are consistently mentioned in product descriptions, bios, and relevant posts.
• •Tell the Founder's Story: Periodically weave Jasmine Ajan The's story into the marketing narrative. This reinforces authenticity and the "dream-come-true" aspect of the brand, which builds a stronger customer connection.
• •Create a "Brand Language" Guide: Define a specific set of words to use (e.g., Elevate, Shine, Confidence, Beauty, Luxe) and a consistent emoji palette (e.g., ✨, 🛍️, 👑, 💕) to ensure all communications, whether from the founder or a team member, sound distinctly like Ajan The Cosmetics.

Percepción Social

The perception of Ajan The Cosmetics is highly positive among its customer base. It is seen as a trustworthy, Black-owned business delivering on its promises of quality. Customers describe the products as "luxurious" and effective, suggesting they perceive good value for the price. The founder-led narrative creates a perception of authenticity and passion that resonates with consumers looking to support small businesses.

Ejemplos de Copy

• •Don't just follow trends, set them. Our 'Hazel' Pro Lip Liner is the perfect, creamy contour for a fuller, defined pout. Vegan, cruelty-free, and designed to glide on effortlessly. Ready to elevate your look? Tap to shop. #Ajan TheCosmetics #ElevateYourBeauty #LipLiner
• •My go-to combo for instant confidence: 'Chocolate Souffl The' liner, 'In The Nude' gloss, and 'Bombshell' lashes. Smooth, non-sticky, and always a vibe. #GRWM #BossBabeEnergy #Ajan TheCosmetics #VeganMakeup
• •Shine Without the Stick. Discover our fan-favorite Perfecting Shine Gloss. Made with natural oils for a hydrating, high-impact finish that feels as good as it looks.
• •Your Weekend Glow-Up is Here ✨ Hi Beauty! Ready for lips that feel as luxurious as they look? We solved the sticky-gloss problem so you don't have to. See what our customers are raving about...
• •Tired of Sticky, Drying Lip Gloss? You deserve better. Ajan The Cosmetics was founded to create the perfect lip gloss: ultra-hydrating, high-shine, and never sticky. Made with vegan ingredients like Jojoba and Grape Seed oil. Join the AC Beauties community and find your perfect shade today! [Shop Now]