Tono de Marca

Friendly & Approachable, Educational & Informative, Aspirational & Chic, Empowering & Reassuring, Positive & Joyful, Relatable

Valores de Marca

• •Skin Health & Protection
• •Efficacy & Quality
• •User Experience & Enjoyment
• •Innovation
• •Sustainability & Ethical Practices
• •Australian Made & Regulated
• •Transparency & Education

Mejores Prácticas

• •Lead with 'Why': Always circle back to the core mission of skin health and the founder's inspiring story.
• •Emphasize the 'Feel Good' Factor: Highlight the luxurious textures, pleasant application, and multi-benefit nature (e.g., primer, hydrator). Use sensory language to describe the products.
• •Educate Gently: Weave in educational content about sun safety, ingredient benefits, and product use in an accessible, non-preachy way. The tone should be informative but also uplifting.
• •Maintain Visual & Verbal Cohesion: Ensure the chic, modern, and positive aesthetic of the visuals is matched by the language used. Words like 'glow,' 'dreamy,' 'luminous,' 'radiant,' 'effortless' fit well.
• •Showcase Social Proof & Community: Incorporate user testimonials, highlight positive reviews, and feature diverse individuals enjoying the products. This reinforces trust and relatability. Address the 'SPF Wardrobe™' concept to show there's a solution for everyone.

Percepción Social

Highly Positive Product Experience, Effective Protection, Aesthetic Appeal, Fills a Market Gap, Founder's Story Resonance, Growing 'Cult' Status

Ejemplos de Copy

• •Meet your daily dose of sunshine, bottled! ☀️ Airyday Skinscreens™ aren't just SPF50+ protection; they're a luxurious ritual your skin will crave. Lightweight, dreamy textures, and packed with goodness. Who said SPF couldn't feel like a treat? ✨ #Airyday #Skinscreens #DailySPF #SunscreenLove #HealthySkin
• •Tired of heavy, greasy sunscreens that feel like a chore? The Clear As Day SPF50+ Dreamscreen is here to change your SPF game. This invisible shield offers TGA-approved, broad-spectrum protection while priming your skin to perfection with a dewy-satin finish. Infused with Hyaluronic Acid and Vitamin C, it’s skincare and suncare, redefined. Finally, an SPF you'll *want* to wear. Every single day.
• •Your Skin Deserves This ✨ Explore the Airyday SPF Wardrobe™
• •SPF myth-busting! 🤯 Think all sunscreens are sticky? Think again! Watch how our Mineral Mousse SPF50+ glides on for a velvet-matte finish. No shine, just pure, skin-loving protection. 😉 #Airyday #MineralSunscreen #SPF50 #SkincareHacks #OzBeauty
• •Protect & Perfect Your Skin with Airyday SPF50+ Skinscreens™. Australian Made, TGA Approved, Loved by Skin Experts.