Tono de Marca

Innovative and Scientific, Health-Conscious and Protective, Community-Oriented and Relatable, Confident and Reassuring, Slightly Aspirational/Lifestyle-focused, Enthusiastic and Passionate

Valores de Marca

• •Health and Wellbeing
• •Innovation and Design Excellence
• •Sustainability
• •Community
• •Problem-Solving
• •Quality
• •Transparency

Mejores Prácticas

• •Stay Rooted in Science and Performance: Always back up claims with the technology and research behind the product. Use specific terms like "nanofiber filtration," "airtight seal," and "PM2.5 blocking" where appropriate, but explain them in a user-friendly way.
• •Emphasize Health and Empowerment: Focus on the benefit of cleaner air – improved health, better performance, and the freedom to enjoy urban environments without worry. The tone should be enabling and positive.
• •Build and Engage the Community: Use inclusive language ("we," "us," "our community"). Encourage user-generated content and interaction. Highlight the shared experience of navigating polluted cities.
• •Maintain a Confident, Reassuring, and Slightly Aspirational Voice: Project expertise and trust in the product's ability to protect. Use strong verbs and clear, concise language. Images and copy should reflect an active, health-conscious urban lifestyle.
• •Be Transparent and Authentic: Acknowledge the problem of air pollution realistically. Share the brand's story and mission. If addressing limitations or comparisons, do so honestly while highlighting unique strengths.

Percepción Social

Generally perceived as a high-quality, innovative, and effective solution for protection against urban air pollution, especially among cyclists. The design and comfort are frequently praised. It is seen as a premium product and trustworthy, with the brand being responsive and engaged.

Ejemplos de Copy

• •Headline: Breathe Deeper. Ride Further. Your City, Filtered. Body: Stop letting pollution dictate your ride. The Airhead mask combines cutting-edge filtration with an ultra-comfortable, airtight seal, so you can conquer the commute and reclaim your breath. Innovated by cyclists, for cyclists. #Airhead #CleanAirCommute
• •Headline: Engineered for Your Lungs. Designed for Your Life. Body: Why choose between protection and comfort? Our award-winning design, developed with leading university researchers, offers >99% particulate filtration without compromising on breathability or style. Make every breath a healthy one. #UrbanHealth #AirheadMask
• •Headline: Join the Movement for Cleaner Air (and Clearer Heads). Body: We’re more than just a mask; we’re a community dedicated to healthier urban living. Share your #AirheadAdventures and inspire others to embrace the city, protected. Together, we can make a difference, one ride at a time.
• •Headline: The Science of a Better Commute. Body: Tired of inhaling city smog? The Airhead mask features advanced nanofiber filters and a modular design for lasting, sustainable protection. It’s not just a mask, it’s your daily shield. Invest in your health.
• •Headline: Don't Just Commute. Conquer. With Airhead. Body: Face the city head-on. Our mask is built for active urbanites who demand performance, protection, and peace of mind. Unclip the front for a quick chat, enjoy anti-fog venting with your glasses, and breathe easy knowing you're protected. #RideProtected #CityProof