Tono de Marca

empowering, trendy, and approachable

Valores de Marca

• •Self-Expression and Individuality
• •Quality and Craftsmanship
• •Customer-Centricity
• •Inclusivity
• •Confidence

Mejores Prácticas

• •Lead with Empowerment: All copy should aim to uplift and inspire confidence. Use strong, positive verbs and focus on the transformative power of the products.
• •Stay on Trend: Keep a close watch on social media trends, especially on TikTok, and incorporate relevant language, hashtags, and formats into your content to remain current and relatable.
• •Use an Authentic Voice: Encourage and feature user-generated content, such as reviews and photos. This builds social proof and reinforces the brand's approachable and community-focused image.
• •Highlight Quality with Sensory Language: When describing products, use vivid and sensory words like "silky," "smooth," "luxurious," and "lightweight" to convey the high quality of the wigs.
• •Maintain a Unified Message: Whether it's a product description, a social media post, or a customer service email, the core message of self-expression, quality, and confidence should be consistent across all channels.

Percepción Social

The public perception of Ailsas, largely shaped by social media, is positive. Customers and influencers often describe the wigs as high-quality, beautiful, and easy to manage. The brand is seen as a go-to for trendy and fashionable wig styles. The active engagement with customers and influencers on platforms like TikTok has fostered a sense of community and trust around the brand.

Ejemplos de Copy

• •Unleash Your Alter Ego. Feeling bold? Feeling glamorous? Feeling you? Our new collection is here to match every mood. Find the wig that tells your story. #AilsasWigs #HairTransformation
• •The Secret to Effortless Style. Spend less time styling and more time shining. Our ready-to-wear wigs are designed for the modern woman on the go. Silky, smooth, and styled to perfection. Shop now for a look that lasts. #EffortlessBeauty #Ailsas
• •Your Confidence, Our Craft. Each strand is a promise of quality. Each style is a step towards a more confident you. Discover the artistry of Lewis and Ailsa's luxury human hair wigs. #LuxuryWigs #ConfidenceInStyle
• •Don't Just Change Your Hair, Change the Game. Why stick to one look when you can have them all? From fiery red to platinum blonde, our wigs are your playground. What look will you create today? #AilsasStyle #BeBold
• •Real Reviews, Real Transformations. See what our community is saying! Swipe to see how our customers are rocking their Ailsas wigs. Get inspired and join the movement. #AilsasCommunity #WigReview