Tono de Marca

The predominant tone of AIDA SPORT is friendly, inclusive, and empowering. The language used is casual and personal, as seen in their origin story. It aims to create a sense of community and belonging, with calls to action like "Be Apart Of The Cool Club" and "style Aida your way." The overall vibe is youthful, positive, and focused on building confidence.

Valores de Marca

• •Inclusivity and Body Positivity: The core mission is to make "every body, shape and size feel stylish and comfortable."
• •Versatility and Sustainability: They design clothing with more than one purpose to "put less pressure on our people" and curb the need for constant new purchases.
• •Friendship and Authenticity: The brand story is rooted in the genuine friendship of its founders, Leigh and Lois, which adds a layer of authenticity and relatability.
• •Community: They actively foster a community, referring to customers as the "Aida Sport family."
• •Style and Comfort: The brand explicitly balances style with comfort in its mission statement.

Mejores Prácticas

• •Prioritize "You" over "We": Frame content around the customer's experience, feelings, and style. Instead of "We sell versatile swimwear," use "Your go-to bikini for any adventure."
• •Embrace the Community: Consistently use terms like "AIDA SPORT Family" and "The Cool Club." Actively feature user-generated content in marketing materials to reinforce the sense of community.
• •Lead with Values: Weave brand values like inclusivity and versatility into all copy. For example, when launching a new size, celebrate it as a step forward in the mission to serve every body.
• •Maintain a Friendly, Relatable Voice: Write as if you're talking to a friend. Use contractions (you're, it's), ask questions to encourage engagement, and keep the tone upbeat and encouraging. The founders' story is a great asset—lean into that authentic, "best friend" vibe.
• •Connect Style with Feeling: Don't just describe the product's features; describe the feeling it evokes. Connect the clothing to confidence, comfort, and the freedom to express personal style. Focus on the lifestyle, not just the apparel.

Percepción Social

Based on their owned channels (website, Instagram, TikTok), the perception AIDA SPORT cultivates is that of a trendy, relatable, and body-positive brand. The active encouragement of user-generated content and the "family" narrative suggest a positive and engaged community. The lack of significant external reviews or news mentions means the brand's perception is primarily shaped by its own marketing and communication efforts at this stage. The name "AIDA SPORT" can be slightly misleading, as the product line is more fashion and lifestyle-focused than performance-oriented.

Ejemplos de Copy

• •That 'in my own world' feeling. Our swimsuits aren't just for swimming—they're for main character moments. #AidaSportFamily
• •The only bikini you'll need. Designed by best friends for every body, this top is made to be worn your way—from beach days to festival nights. Style, comfort, and confidence, all in one.
• •One piece, three vibes. We're all about 'fits that do more, so you can buy less and live more. How would you style it? #StyleAidaYourWay
• •Welcome to the Club! Your new favorite outfit is waiting.
• •More than a brand, we're a community. Founded on friendship, AIDA SPORT is here to celebrate every body and every style. We create the clothes; you create the moments. Welcome to the family.