Tono de Marca

Aspirational and confident. Empowering, professional, and direct, focusing on the transformative power of high-quality hair to inspire self-assurance.

Valores de Marca

• •Quality and Craftsmanship
• •Empowerment and Confidence
• •Authenticity
• •Customer-Centricity

Mejores Prácticas

• •Maintain an Empowering Tone: Always use language that uplifts and inspires confidence in your audience. Focus on how your products will make them feel, not just how they look.
• •Highlight Quality and Craftsmanship: Consistently mention the superior quality of your materials ("Raw Indian Hair," "Super Double Drawn") and the custom-made nature of your wigs to justify the premium price point.
• •Use Aspirational and Luxurious Language: Employ words that evoke a sense of luxury, exclusivity, and high-end quality to align with your brand's positioning.
• •Incorporate Social Proof: Continue to encourage and share high-quality customer photos and testimonials in your marketing materials to build trust and authenticity.
• •Be Clear and Professional in all Communications: From product descriptions to customer service responses and policy pages, maintain a professional, clear, and direct tone to foster trust and manage customer expectations effectively.

Percepción Social

Largely shaped by its own marketing efforts; perceived as a provider of high-end, luxurious hair products. Customers and followers appear aspirational, valuing quality and aesthetics.

Ejemplos de Copy

• •Unleash your inner goddess with our new 'Lola' wig from the Super Double Drawn Collection. Experience the luxury of hair that's as full and vibrant as you are. Tap the link in our bio to customize yours.
• •Tired of wigs that don't last? Invest in yourself with AFIYAS HAIR COLLECTION. Our custom-made wigs from 100% Raw Indian Hair are crafted to perfection, giving you a flawless, natural look that endures. Shop now and pay later!
• •AFIYAS HAIR COLLECTION: Where Quality Meets Confidence. Discover our exclusive collections of custom-made wigs and elevate your style.
• •Hey Gorgeous, ready for your next hair transformation? As a valued member of the Afiya family, we're giving you an exclusive first look at our new arrivals. Because you deserve nothing but the best.
• •The power of a perfect wig. ✨ Watch our 'Kim Bob' wig work its magic. #AfiyaHairCollection #WigTransformation #CustomWig