Tono de Marca

Empowering, Gentle, Supportive, Mindful

Valores de Marca

• •Self-Worth
• •Positivity
• •Mindfulness
• •Resilience
• •Quality

Mejores Prácticas

• •Use "You" and "Your": Address the customer directly to create a personal, one-on-one connection. Frame the product benefit around their life, their day, and their worth.
• •Focus on Feeling, Not Features: While quality is important, lead with the emotion. Instead of "Our stickers are waterproof," try "A reminder that stays with you, rain or shine." Mention the durable vinyl as proof of that promise.
• •Maintain a Gentle Voice: Use words like "gentle," "reminder," "inspire," "uplift," and "mindful." Avoid forceful calls-to-action like "Buy Now!" and opt for softer invitations like "Find your phrase" or "Explore the collection."
• •Emphasize Action and Empowerment: Use strong, positive verbs, especially for product categories like "Choose," "Dream," and "Fight For." This frames the affirmations not as passive wishes, but as active choices the customer is making.
• •Tell the "Why": Continuously circle back to the brand's core belief: "words have the power to uplift, inspire, and heal." Every piece of copy, from a social media post to an email, should connect back to this fundamental mission.

Percepción Social

The public perceives Affirmation Stickers Australia as a positive and purposeful brand. Customers see the products as more than just stickers; they are viewed as effective tools for mental well-being and self-care. The brand is seen as a source of encouragement and a go-to for meaningful, small gifts for friends and family. This positive perception is bolstered by the brand's clear mission and the tangible quality of its products.

Ejemplos de Copy

• •Little Words. Big Shifts. Place a daily reminder of your worth where you’ll see it most. Our waterproof vinyl affirmations are designed to stick with you.
• •A three-word reminder for the days you need it most. Your work, your worth, and your presence are enough. Tag someone who needs to hear this today. 🖤 #iamenough #positivewords #dailyaffirmation
• •Start Your Day with Words That Stick. It’s easy to forget your power in the daily rush. Our affirmation stickers are gentle, daily reminders to be kind to yourself. Made from durable vinyl to inspire for years to come. Free shipping on AU orders over $15. Shop the collection.
• •Your daily high-five is here. ✨ Little reminders, big impact. Where would you put yours? #affirmationstickers #selflove #mentalwellness #smallbusinessaustralia
• •The Words You Need to Hear. Some mantras are deeply personal. This is your space to create them. Choose a phrase that resonates with your journey, and we’ll turn it into a beautiful vinyl decal. A perfect, personal reminder for you or a thoughtful gift for someone you love.