Tono de Marca

Enthusiastic & Passionate, Exclusive & Trendy, Trustworthy & Authentic, Community-Focused, Approachable & Helpful, Resilient & Evolving

Valores de Marca

• •Authenticity
• •Passion for Sneakers
• •Customer Experience
• •Exclusivity & Access
• •Community
• •Transparency

Mejores Prácticas

• •Authenticity First, Always: Reinforce the message of 100% authenticity with confident and transparent language regarding their verification process.
• •Speak the Sneaker Language (Passionately): Use terminology and references that resonate with sneakerheads but ensure it remains accessible enough not to alienate newcomers completely.
• •Balance Exclusivity with Inclusivity: While highlighting the rarity and 'hype' nature of products, ensure the overall tone feels welcoming to the 'Sneakerhype family'.
• •Be Transparent and Direct, Especially Now: Given the recent bankruptcy news, it's crucial to be direct and honest in communications where relevant.
• •Visual Storytelling with Supporting Copy: Ensure copy complements the strong visual elements used on social media and the website. Use descriptive language.

Percepción Social

Mixed/Negative: The recent bankruptcy declaration (May 20, 2025) significantly impacts current social perception. Some reviews on ScamAdviser mention previous bankruptcy in 2023 and unresolved customer service issues/refunds, leading to distrust among a segment of users.

Ejemplos de Copy

• •Headline (Exclusive & Trendy): Cop the Unmissable. Your Source for Grails & Exclusives. 100% Authenticated. Body: Tired of Ls? At Sneakerhype, we live for the drop. Founded by lifelong sneakerheads, we hunt down the rarest kicks so you don't have to. Every pair verified authentic. Your collection is waiting.
• •Social Media Post (Enthusiastic & Community-Focused): That feeling when you unbox pure 🔥! What's the latest heat you've added to your rotation? Share your cops in the comments! 👇 #SneakerhypeFamily #RealRecognizeReal
• •Product Description Snippet (Trustworthy & Authentic): The Air Jordan 1 'Lost & Found' – more than a sneaker, it's a piece of history. Sourced by our dedicated team and rigorously authenticated by in-house experts. From our hands to yours, guaranteed genuine. Box fresh, with all original accessories. Invest in authenticity.
• •Email Subject Line (Approachable & Helpful): Need Help Nailing That Yeezy Look? 🤔 Our New Style Guide is Here! Email Body Snippet: Hey [Customer Name], not sure how to rock your latest pickup? The Sneakerhype team (aka your fellow sneaker fanatics!) just dropped a new blog post on styling the freshest Yeezy silhouettes. Check it out and get inspired!
• •About Us Snippet (Resilient & Passionate): From teenage hustlers with a shared passion to a go-to source for sneakerheads across Europe. It hasn't always been easy, but our love for the culture and commitment to bringing you authentic heat keeps us pushing. The Sneakerhype journey continues, with you.