Tono de Marca

Motivational, humorous, and community-centric; direct, using fitness slang and inside jokes; undercurrent of edginess and hard work mentality, balanced with a lighthearted and supportive feel, creating an aspirational and relatable voice.

Valores de Marca

• •Dedication and Self-Mastery
• •Aesthetics and Physical Excellence
• •Community and Identity
• •Quality and Functionality

Mejores Prácticas

• •Speak the Language of the Gym: Continue using fitness-specific slang and terminology ("pump cover," "chest day," "PR," "the grind") to maintain authenticity and connect with the target audience.
• •Balance Motivation with Humor: The brand's strength lies in its ability to be both inspiring and relatable. Pair motivational quotes and aspirational content with memes and humorous takes on gym life to keep the tone balanced.
• •Foster a Sense of Exclusivity and Community: Use inclusive language like "we," "us," and "the Era" to make customers feel like they are part of a special group. Encourage user-generated content and feature customers on social media to strengthen this bond.
• •Highlight Both Style and Substance: While the designs are a key selling point, always mention the quality and functionality of the apparel. Phrases like "premium cotton," "built to last," and "designed for performance" reinforce the value proposition.
• •Maintain a Consistent Voice Across All Platforms: Whether it's a witty TikTok caption, an inspirational Instagram post, or a straightforward product description on the website, the core tone should remain consistent. Every piece of copy should feel like it comes from the same brand personality: the cool, knowledgeable, and supportive training partner.

Percepción Social

Trendy, insider brand for a niche community of young, serious fitness enthusiasts; cultivates an image of exclusivity and authenticity; perceived as a brand that understands its audience, with a reputation for reliability and desirability.

Ejemplos de Copy

• •Some chase trends. We build legacies. The Legacy Tee is for those who know greatness isn't given, it's earned. Forged from 100% premium cotton for a fit that respects the work you put in. Drop a 🔥 if you're ready to leave your mark. #AestheticEra #BuildYourLegacy #GymApparel
• •It's not just a shirt, it's a +10 strength buff. 😂 #gymtok #chestday #aestheticeragym #fitnesshumor
• •Welcome to the Era of Aesthetics. Apparel built for the dedicated. Worn by the determined. This is your uniform.
• •Hey [Name], we see you putting in the work. It's that dedication that fuels us. This week, we're celebrating the community that makes Aesthetic Era what it is. Check out our latest 'Legends' poster to keep your motivation sky-high, and remember: every rep, every set, every drop of sweat is part of your masterpiece. Stay aesthetic.
• •Your dedication deserves better. Aesthetic Era offers high-quality, edgy gym wear that's as serious about the grind as you are. Join the thousands of lifters who've found their new favorite pump cover. First time here? Enjoy 15% off your first order.