Tono de Marca

elegant, romantic, and confident

Valores de Marca

• •slow fashion
• •local craftsmanship
• •female empowerment

Mejores Prácticas

• •Emphasize the "Made to Order" Narrative: Always highlight that each piece is crafted specifically for the customer. This reinforces values of slow fashion, exclusivity, and quality craftsmanship, justifying the production time and price point.
• •Use Evocative and Romantic Language: Maintain the established tone by using descriptive, sensory, and personified language. Words like "fluid," "allure," "romance," "dreaming," and "effortless" should be staples in the brand's vocabulary.
• •Hero the "Made in Australia" Aspect: This is a significant differentiator. Feature it prominently in product descriptions, social media bios, and marketing materials to appeal to customers who prioritize local and ethical production.
• •Tell the Founder's Story: Share Andriana Chidiac's vision of empowering women through design. This adds a personal, authentic layer to the brand, helping customers connect with the "why" behind the label.
• •Maintain a Cohesive Visual Identity: The visual aesthetic (photography, website design, social media posts) should always mirror the brand's tone —elegant, clean, and feminine. This ensures that the first impression is consistent with the brand's core identity.

Percepción Social

The brand appears to be in a growth phase, targeting a specific niche of customers looking for locally-made, elegant event wear. The absence of widespread reviews or media mentions suggests that brand recognition is still developing. However, the clear and consistent messaging on its website projects a high-end, boutique image focused on quality over mass production. The TikTok presence, though small, aligns with this by using hashtags like #luxuryfashion.

Ejemplos de Copy

• •Effortless Elegance, Consciously Crafted. Discover adri —where timeless romance is woven into every stitch. Designed and made in Australia for the modern woman.
• •Sydney’s slow-fashion house. Feminine, romantic event wear made to order. Ethically crafted in Australia. #AdriWoman
• •Introducing the 'Soleil' dress. A silhouette designed to capture the sun, it moves with the fluidity of a coastal breeze. Featuring a delicate cowl neckline and an open back with adjustable tie-ups, Soleil is both effortlessly elegant and confidently alluring. Made for moments that you'll remember forever. Crafted to order in Australia.
• •Tired of fast fashion for special occasions? At adri, we believe in beauty that lasts. Each of our event dresses is made to order in Sydney, just for you. Find the perfect dress for your next wedding or event and embrace the elegance of slow fashion. Shop our collection now.
• •First Look: The Peony Collection Has Arrived.