Tono de Marca

aspirational, artistic, and warm

Valores de Marca

• •Craftsmanship & Artistry
• •Uniqueness & Individuality
• •Made in India
• •Functional Beauty
• •Customer Connection

Mejores Prácticas

• •Always emphasize the handcrafted nature and one-of-a-kind quality of the products, as these are the strongest selling points and core values.
• •Utilize storytelling to describe the product's inspiration, creation process, or how it can enrich the customer's life, fostering an emotional connection.
• •Maintain a warm and appreciative tone by using words like "love," "care," "for you," and "treasure," and always thank customers to reinforce the personal connection.
• •Incorporate sensory and evocative language, using descriptive words that appeal to sight and touch, such as "glass-like finish," "velvety swirls," and "shimmering gold leaf," to make the product more tangible online.
• •Keep the messaging aspirational yet accessible, ensuring that while the tone is elegant, it avoids being exclusive or cold, and uses clear, friendly language with inviting calls-to-action to remain approachable.

Percepción Social

Adoreanddecor.in is perceived as a high-quality, trustworthy brand offering beautiful, unique, and elegant handmade goods. Customers view it as artisan-focused, supporting craftsmanship, and visually appealing, aligning with modern home decor trends.

Ejemplos de Copy

• •Where art meets utility. ✨ Our new 'Azure Ocean' resin tray isn't just a serving piece —it's a conversation starter. Each swirl of blue is hand-poured with love, ensuring no two are ever the same. Bring a piece of the ocean into your home. #HandmadeWithLove #AdoreAndDecor #FunctionalArt
• •Tired of the same old mass-produced decor? Your home deserves a personal touch. At Adore & Decor, we create handmade functional art, right here in India. From elegant coasters to stunning cake stands, discover pieces as unique as you are. Shop our collection today!
• •Protect your surfaces in style with our 'Midnight Bloom' coaster set. Each coaster is a miniature work of art, handcrafted with deep indigo and gold leaf accents. Due to the fluid nature of resin art, every piece features a unique pattern —a small testament to its individual journey from our hands to yours.
• •A little something special, from us to you. For a limited time, enjoy 15% off our entire collection of handmade treasures. It's the perfect opportunity to find that unique piece you've been dreaming of or to choose a heartfelt, handcrafted gift. Thank you for supporting artistry.
• •Elevate your coffee table aesthetic with handmade resin art. Unique, elegant, and functional pieces that add a touch of personal style to any space. Explore more handcrafted inspiration from Adore & Decor. #HomeDecorInspo #ResinArt #HandmadeDecor