Tono de Marca

Compassionate and Empathetic, Urgent and Action-Oriented, Hopeful and Positive, Informative and Educational, Community-Focused and Appreciative, Direct and Sincere

Valores de Marca

• •Animal Welfare
• •Responsible Adoption
• •Community Engagement
• •Collaboration
• •Transparency
• •Advocacy
• •Second Chances

Mejores Prácticas

• •Prioritize Compassion: Always write from a place of empathy for the animals and understanding for the audience. Highlight the animals' personalities and their need for love and security, not just their sad stories.
• •Maintain a Hopeful Outlook: While acknowledging the challenges, focus on the positive impact of adoption and the bright future awaiting the animals. Frame calls to action with a sense of hope and possibility.
• •Be Clear and Direct: Use straightforward language that is easy to understand, especially when explaining adoption processes, animal needs, or calls for help. Avoid jargon where possible.
• •Foster Community Spirit: Address the audience as part of a caring community. Use inclusive language ("we," "us," "together") and regularly acknowledge and thank supporters for their contributions, whether it's adopting, fostering, donating, or sharing.
• •Educate and Inform Responsibly: Share advice on pet care, the importance of sterilization, and responsible pet ownership. This positions the brand as a knowledgeable and trustworthy resource, reinforcing its commitment to animal welfare beyond just adoption.

Percepción Social

Trusted Resource, Caring and Dedicated, Essential Service, Community Support

Ejemplos de Copy

• •Headline (for a dog needing a home): "Nova's Hopeful Eyes Seek a Loving Gaze. Could it be Yours? 🇷🇪🐾 Nova was found wandering, a little lost but full of love. This gentle 2-year-old dreams of a warm bed and patient hearts. Learn her story & offer a forever home. #AdoptDontShop #ReunionIsland #DogAdoption"
• •Instagram Post (success story): "FROM STREETS TO SHEETS! 🥰 Little Leo, once shy and scared, is now the king of cuddles in his new forever home! A huge thank you to the incredible family who opened their hearts. Your choice to adopt changes lives. Want to make a difference too? Visit adoptreunion.re! #AdoptionSuccess #HappyTails #AdoptReunion #ThankYou"
• •Facebook Appeal (for foster carers): "URGENT PLEA: Open Your Home, Save a Life. 💔 We've just rescued three tiny kittens, too young for the shelter. We desperately need temporary foster families in Réunion to give them a fighting chance. All supplies provided. Just bring your love. Message us to help! #FosterNeeded #KittenRescue #LaReunion #AnimalWelfare"
• •Website Banner Text: "They Ask for So Little, But Offer Unconditional Love. Discover the Joy of Adoption in Réunion. Your New Best Friend is Waiting. [Link to adoption page]"
• •Donation Campaign Snippet: "€10 Can Feed a Rescued Pup for a Week. Your kindness, no matter the size, fuels our life-saving work on Réunion Island. Help us continue to say 'yes' to animals in need. Donate today and be their hero. 🙏 #SupportAdoptReunion #AnimalRescue #MakeADifference"