Tono de Marca

Vibrant & Playful, Inspirational & Empowering, Friendly & Approachable, Passionate, Confident

Valores de Marca

• •Kindness
• •Confidence
• •Energy
• •Creativity
• •Sustainability
• •Pride
• •Comfort
• •Joy & Adventure

Mejores Prácticas

• •Embrace Color in Your Language: Use vivid, descriptive words that evoke the brightness and vibrancy of the shoes. Think "sunshine yellow," "ocean blue," "playful patterns."
• •Focus on "Feeling": Adesso isn't just selling shoes; they're selling confidence, joy, comfort, and a sense of adventure. Copy should tap into these emotions and the positive impact the shoes have on the wearer's life.
• •Tell the Story: Weave in the brand's heritage, the passion behind the designs, and the commitment to values like sustainability and kindness. This adds depth and authenticity.
• •Stay Upbeat and Inspirational: The tone should be positive, encouraging, and empowering. Use exclamation points judiciously to convey enthusiasm. Avoid overly formal or technical jargon.
• •Be Inclusive and Relatable: Speak directly to the customer in a friendly, approachable manner. Use "you" and "your" to make it personal. Highlight how the shoes fit into everyday life and adventures.

Percepción Social

Positively Perceived for Comfort and Style, Seen as High Quality, Appreciated for Uniqueness, Generally Good Customer Service, Ethical Considerations Noticed

Ejemplos de Copy

• •Headline: Step into Your Spotlight! Adesso: Where Comfort Meets Confidence. Body: Don't just walk, dance through your day! Our latest collection is bursting with color and crafted for cloud-like comfort. Express your unique style and feel amazing doing it. Discover shoes that are as bold and vibrant as you are. #AdessoVibes #ColorfulComfort
• •Headline: Unleash Your Inner Artist. Adesso Shoes: Designed to Inspire. Body: Life’s too short for boring shoes! Fuel your creativity and embrace every adventure with Adesso. Our quirky designs and feel-good fit will put a spring in your step and a smile on your face. What story will your Adessos tell today? #BeAdesso #JoyfulSteps
• •Headline: Kindness in Every Stitch. Comfort in Every Step. Body: Feel good, inside and out. Adesso shoes are made with passion, pride, and a commitment to sustainable practices. Experience the joy of beautifully crafted footwear that cares for your feet and the planet. #SustainableStyle #AdessoCares
• •Headline: Energy Boost for Your Feet (and Your Day!) Body: Ready to conquer the world? Or maybe just your to-do list? Adesso shoes are designed to energize your every move. With vibrant colors and unbeatable comfort, you’ll feel ready for anything life throws your way. #AdessoEnergy #WalkTall
• •Headline: More Than Just Shoes, It's a Feeling. Welcome to the Adesso Family. Body: For over 50 years, we've been putting our heart and sole into creating footwear that brings joy and confidence. Join our colourful world and discover the Adesso difference – where every pair is a statement of self-expression and a promise of happy feet. #AdessoLegacy #ColorfulWorld