Tono de Marca

Aspirational, mindful, and artistic. It encourages customers to be part of a higher ideal through language that emphasizes sustainability, eco-friendly materials, and a slow fashion approach, while using terms like "craftsmanship" and "artisans" to position the brand as wearable art. The tone is also personal and authentic.

Valores de Marca

• •Sustainability
• •Craftsmanship
• •Individuality and Uniqueness
• •Quality
• •Authenticity

Mejores Prácticas

• •Lead with the "Why": Always connect the product back to the brand's core values of sustainability, craftsmanship, and individuality. Instead of just saying "New T-shirt available," say "A T-shirt crafted with purpose, from sustainable materials."
• •Use Artistic and Evocative Language: Employ words like "artisanal," "soul," "story," "intention," and "unique" to maintain the brand's artistic and mindful tone. Describe the products in a way that highlights their creation process and the feeling they evoke.
• •Emphasize Scarcity and Exclusivity Ethically: Given the nature of the products, use language like "limited quantities," "small batch," and "one-of-a-kind" to reflect the reality of the production process and enhance perceived value without creating false urgency.
• •Tell Stories, Don't Just Sell Products: Whether it's the founder's story, the journey of a garment, or the inspiration behind a collection, narrative is central to the Aden Bera brand. Use storytelling across all platforms to build a deeper connection with the audience.
• •Maintain a Personal and Authentic Voice: Write in a way that feels genuine and human. The "About Us" page sets a personal tone; this should carry through in social media interactions, email newsletters, and all other customer-facing communication. Address the customer as a discerning individual who is part of a community.

Percepción Social

Aden Bera is perceived as a niche, premium, and ethically-minded streetwear brand. Its high price points and 'Sold Out' status contribute to an image of exclusivity and high demand. Customers see it as a brand for discerning consumers who value sustainability, craftsmanship, and unique design over fast fashion, and it's viewed as intentional and thoughtful in both its products and business philosophy.

Ejemplos de Copy

• •Crafted from the earth, dyed by hand. Our new Indigo Sweatshirt isn’t just made; it’s brought to life. Each piece carries the unique story of its creation, a testament to the art of slow fashion. Wear a story. #AdenBera #HandDyed #SustainableStreetwear
• •Beyond Trends. Beyond Fast Fashion. This is Streetwear with a Soul. Discover clothing born from a love of craftsmanship and a commitment to our planet. Join the Aden Bera movement.
• •Your style can make a statement. And a difference. At Aden Bera, we create timeless streetwear from sustainable hemp and organic cotton, hand-dyed with intention. Choose clothing that honors the planet. Shop the collection.
• •From raw fabric to wearable art. ✨ Watch the magic of our indigo dyeing process. Every dip, every imperfection, makes your piece one-of-a-kind. #Handmade #Artisan #SlowFashion #IndigoDye
• •Subject: It's Back. The Indigo Tee You've Been Waiting For. Created with intention and crafted for the conscious individual. Our signature hand-dyed Indigo T-Shirt is back in limited quantities. Made from premium organic cotton, its timeless design and unique hue are a tribute to true craftsmanship. Claim yours before it's gone again.