Tono de Marca

Passionate & Enthusiastic, Community-Focused & Inclusive, Aspirational & Performance-Oriented, Modern & Engaging, Resilient & Transparent

Valores de Marca

• •Passion for Pickleball
• •Community & Camaraderie
• •Quality & Innovation
• •Inspiration & Empowerment
• •Exclusivity & Refinement (for certain products)

Mejores Prácticas

• •Embrace the "Healthy Addiction" Narrative: Consistently use language that frames the intense passion for pickleball as a positive, healthy pursuit. Words like "fuel," "ignite," "passion," "drive," and, of course, "addiction" (in a positive context) should be staples. This aligns with their core brand identity.
• •Spotlight Community & Inclusivity: Regularly feature stories, testimonials (if positive and verified), and content that highlights the diverse community of pickleball players. Emphasize that Addict is for everyone, from beginners to seasoned athletes, fostering a sense of belonging.
• •Balance Passion with Performance: While the tone is enthusiastic and community-driven, always weave in the commitment to quality, innovation, and performance. Use specific details about materials and design benefits when talking about products.
• •Maintain Authenticity and Transparency: Continue sharing the brand's journey, including challenges and how they are addressed (as seen in the "silver lining" TikTok). This builds trust, especially important given the mixed past perceptions. Address customer feedback (both positive and negative) professionally and constructively where possible.
• •Be Energetic and Engaging, Especially on Visual Platforms: Utilize vibrant imagery and dynamic video content. On platforms like TikTok and Instagram, continue to use humor, relatable scenarios, and engaging questions to interact with the audience, reinforcing the fun and passionate aspects of the brand.

Percepción Social

Offer premium performance with advanced materials and build a strong community while addressing concerns about past issues with quality/service and emerging brand awareness.

Ejemplos de Copy

• •Headline: Fuel Your Healthy Addiction. Body: It's more than a game. It's a passion. It's a community. It's the drive to be better, play harder, and connect deeper. Addict Pickleball is here to elevate every moment on and off the court. Gear up and join the movement. [Inspired by 4, 23]
• •Headline: Unleash Your Potential. We'll Handle the Details. Body: Crafted with premium Toray T700 Carbon Fiber and an ergonomic non-slip grip, the Infinity 8 paddle is engineered for excellence. Experience the perfect balance of power, control, and comfort. Because when your gear is flawless, your game can be limitless. [Inspired by 1, 4]
• •Headline: More Than a Brand. We're Your Pickleball Family. Body: From early morning dinks to late-night rallies, we're building a community united by the love of the game. Join the Addict Social Club, share your journey, and let's grow this healthy addiction together. All levels welcome, all passion celebrated. [Inspired by 4, 11]
• •Headline: Done Different. Played Addicted. Body: You asked, we delivered. Introducing our first-ever summer collection – born from resilience and a fresh vision. Quality gear designed for those who live and breathe pickleball. Get ready to stand out. Dropping [Date]. [Inspired by 15]
• •Headline: The Court is Calling. Answer with Addict. Body: Feel the difference quality makes. Our Freshie 40 balls offer consistent flight and unmatched durability, while our paddles provide the precision you need to dominate. It’s time to get addicted to your best game. [Inspired by 4, 8]