Tono de Marca

Informative & Straightforward, Supportive & Partnership-Oriented, Health-Conscious & Trustworthy, Practical & No-Nonsense

Valores de Marca

• •Health & Wellness
• •Quality & Purity
• •Simplicity & Ease of Use
• •Customer Success (B2B focus)
• •Transparency

Mejores Prácticas

• •Focus on the 'Why': Always tie product features back to the core mission of helping businesses offer healthier, functional options easily. The 'why' is often about simplifying health for their clients and, by extension, the end-consumer.
• •Use Clear, Benefit-Driven Language: Avoid overly technical jargon. Clearly state what the product does and how it benefits the business and their customers (e.g., 'Energy Boost provides sustained energy without jitters'). The naming convention of the boosts themselves is a good example.
• •Maintain a Supportive, Partnership Tone in B2B Communications: Emphasize collaboration and how Add A Scoop helps businesses thrive (e.g., 'helping other retailers reposition their stores'). Use words like 'partner,' 'support,' and 'solutions.'
• •Be Informative and Transparent: Provide clear ingredient information and be upfront about what makes the products high quality (e.g., 'Non-GMO Ingredients,' 'Kosher – Halal – Vegan'). This builds trust.
• •Keep it Practical and Efficient: Reflect the no-fuss, easy-to-use nature of the products in the communication. Get straight to the point, highlighting convenience and effectiveness for busy food service environments.

Percepción Social

Generally perceived as trustworthy, focused on health, and providing effective, no-fuss solutions for adding nutritional value to beverages and foods. Reliable supplier of quality, functional ingredients that are easy to incorporate into existing offerings. Seen as a partner that helps cater to health-conscious end-consumers.

Ejemplos de Copy

• •Headline (for a B2B ad/website banner): Boost Your Menu. Delight Your Customers. Add A Scoop makes healthy simple.
• •Social Media Post (targeting cafes): Elevate your coffee & smoothie game! ☕️ Our versatile, taste-free boosts like 'Energy' or 'Immune Support' blend seamlessly, adding value your health-conscious patrons will love. Become the go-to spot for that extra goodness! #AddAScoop #HealthyBoost #CafeSupplier #SmoothieIngredients
• •Product Description Snippet (for an 'Antioxidant Blend'): Power up your patrons' day with our Antioxidant Blend. Packed with a select combination of vegetables and natural plants, it’s a simple, tasteless scoop to enhance any smoothie or juice with high-quality antioxidants. Pure, potent, and easy to add. #AddAScoop #FunctionalFoods #HealthKick
• •Email Subject Line (to prospective B2B clients): Partner with Add A Scoop: Quality Ingredients for a Healthier Menu & Happier Customers
• •Testimonial Promotion (on website/social): See why cafes nationwide trust Add A Scoop: '[Quote from a happy client focusing on ease of use and customer satisfaction].' We're dedicated to your success, one healthy scoop at a time. Learn more about our wholesale program! #B2BSupplier #SmoothieSuccess #AddAScoopPartner