Tono de Marca

Professional, Reassuring, and Aspirational

Valores de Marca

• •Quality and Durability
• •Safety
• •Design and Style
• •Functionality and Convenience
• •Value for Money

Mejores Prácticas

• •Lead with Safety and Quality: In all communications, prioritize mentioning safety features, high-quality materials, and European standards. This reassures parents who are making a significant purchase for their child.
• •Balance Lifestyle with Functionality: Pair aspirational lifestyle imagery (beautiful families, scenic backdrops) with clear, concise copy that highlights practical benefits (lightweight, easy to fold, included accessories).
• •Be a Helpful Expert: When responding to comments and inquiries on social media or email, maintain a professional, friendly, and informative tone. Provide detailed answers that demonstrate product knowledge and a commitment to customer support.
• •Emphasize Comprehensive Value: Consistently remind customers that the price includes a full accessory package. Frame it as "everything you need is in the box," which reinforces the brand as value-for-money proposition.
• •Maintain Visual Consistency: Ensure all visuals from the website to social media are high-quality, well-lit, and reflect the clean, modern, and stylish aesthetic of the brand. This reinforces the perception of a premium, design-focused company.

Percepción Social

Customers perceive the brand as a provider of high-quality, stylish, robust, and value-for-money strollers, often seen as a premium yet affordable alternative. The public views it as a specialized, modern baby equipment retailer for style-conscious parents, though some note the products' weight and size as a trade-off for durability and features.

Ejemplos de Copy

• •City strolls, simplified. Our Mobi Air stroller combines a lightweight frame with superior suspension, making navigating busy streets effortless. Designed for the modern family on the go. #AdamexNorge #UrbanParenting #StrollerLife #Barnevogn
• •Introducing the Gallo Thermo. Engineered with innovative Pyocelan for superior thermal and acoustic insulation, it ensures your baby as comfort in any weather. European quality and unparalleled safety, because we know what matters most. #Adamex #BabySafety #NorwegianFamily
• •Preparing for your new arrival? Get everything you need in one package. Every Adamex stroller comes complete with a diaper bag, rain cover, mosquito net, cup holder, and more. Style, safety, and convenience delivered. Explore our 3-in-1 travel systems today.
• •Coffee run or weekend adventure? Our strollers are designed for every part of your day. What's your favorite feature? [Poll: A) Easy-Fold Mechanism B) All-Terrain Wheels]
• •Style Meets Adventure. For a limited time, discover our Reggio Special Edition strollers where elegant design meets rugged, all-terrain readiness. Perfect for Norwegian landscapes and style-conscious parents. Click here to find your perfect match.