Tono de Marca

aspirational, confident, and encouraging

Valores de Marca

• •Style & Quality
• •Empowerment
• •Aspirational Lifestyle
• •Community

Mejores Prácticas

• •Use Empowering Language: Employ active verbs and positive affirmations to inspire and motivate the audience.
• •Maintain a Conversational and Friendly Voice: Engage with customers in a genuine and approachable manner, especially on social media.
• •Focus on the Lifestyle, Not Just the Product: Frame the products within the context of an aspirational, active lifestyle to create a deeper connection with the customer.
• •Stay Visually Consistent: Ensure that all imagery and creative assets align with the modern, clean, and aspirational aesthetic of the brand.
• •Highlight Quality and Style: Consistently emphasize the premium quality and fashionable design of the products in all descriptions and marketing materials.

Percepción Social

Generally positive, with customers and followers expressing admiration for products and aesthetic. Perceived as trendy and a reliable source for fashionable activewear, known for quality and fast delivery. Reputation is strong within their direct social media influence.

Ejemplos de Copy

• •Unleash your potential. Our new collection is designed to move with you, from your morning workout to your evening unwind. Discover pieces that are as strong and versatile as you are.
• •The second-skin fit you've been dreaming of. Our signature leggings offer unparalleled comfort and support, so you can conquer your day in style. #ActiveStores
• •Power through your Tuesday. What's your go-to workout to feel your best? #activelifestyle
• •Treat yourself. This weekend only, get 20% off all tops. Elevate your activewear wardrobe with pieces that inspire confidence.
• •Show us how you move in your #ActiveStores gear. Tag us for a chance to be featured and inspire our community. Your style, your strength.