Tono de Marca

Evocative, refined, and deeply rooted in heritage. The language used is poetic and sensory, aiming to transport the customer to a specific place and time—the Langhe region of Piedmont, Italy. It avoids casual or overly technical jargon, instead favoring descriptive, elegant, and slightly romantic phrasing. The tone conveys a sense of quiet luxury, craftsmanship, and a deep respect for nature and tradition.

Valores de Marca

• •Heritage and Terroir
• •Artisanal Craftsmanship
• •Connection to Nature
• •Sensory Memory and Emotion
• •Authenticity and Simplicity

Mejores Prácticas

• •Always anchor the brand story in the Langhe region. Use evocative descriptions of the landscape—vineyards, hills, soil, and historical villages—to create a strong sense of place.
• •Focus on how the fragrances feel and what memories they evoke, rather than just listing ingredients. Use words like "memory," "emotion," "harmony," "essence," and "story."
• •Consistently mention "artisanal," "slow craftsmanship," "fine raw materials," and "attention to detail" to reinforce the brand's commitment to quality and luxury.
• •Keep the language sophisticated and poised. Avoid slang, overly casual phrasing, or aggressive sales tactics. The tone should be as luxurious and well-crafted as the perfumes themselves.
• •Weave Alberto Avetta's personal journey and passion into the narrative. This humanizes the brand and reinforces its authenticity, showing that it was born from a genuine love for perfumery and his homeland.

Percepción Social

Acqua Delle Langhe is perceived as a high-quality, niche perfume house for connoisseurs. Customer reviews and fragrance forums describe the scents as elegant, unique, and well-balanced. The brand is seen as a hidden gem that captures the essence of Italy. The price point and the use of locally sourced ingredients reinforce its position in the luxury artisanal market. The founder's story, a former fashion manager who pursued his passion for perfumery later in life, adds a layer of authenticity and passion that resonates with consumers.

Ejemplos de Copy

• •The Langhe region, bottled. Discover fragrances born from the hills of Piedmont, where every scent tells the story of the land. This is Acqua Delle Langhe.
• •Before the world knows its wine, the earth whispers its secrets to the morning fog. Our Arborina parfum captures this moment: a delicate harmony of ancient woods and damp soil, a tribute to the soul of our homeland. #AcquaDelleLanghe #ScentOfHeritage
• •Sarmassa is not just a place, but a memory warmed by the afternoon sun. A sensual and elegant essence where persistent notes of amber and sweet spices embrace the lighter touch of citrus and cedarwood. A fragrance that wears like a second skin, evoking timeless Italian elegance.
• •Our journey began not in a laboratory, but in the rolling vineyards of the Langhe. We don’t just create perfumes; we distill memories. The slow craftsmanship and precious raw materials are our pledge to quality, ensuring every bottle contains the authentic essence of this extraordinary land.
• •An Invitation to the Langhe | Experience Our Newest Fragrance