Tono de Marca

Elegant, Serene, and Authentic

Valores de Marca

• •Purity & Nature
• •Craftsmanship & Quality
• •Connection & Emotion
• •Subtle Luxury
• •Authenticity & Origin

Mejores Prácticas

• •Lead with the Landscape: Always tie the copy back to the brand's origin—the Alps. Use evocative, sensory language that paints a picture of mountains, clear water, and fresh air to ground the message in nature.
• •Emphasize "Quiet Luxury": Use words like "subtle," "elegant," "refined," and "serene." Avoid hype words like "intense" or "extreme." The tone should reflect confidence and understatement, not loudness.
• •Tell the Water Story: The unique use of pure Alpine water is the brand's biggest differentiator. Regularly and consistently integrate this key value into product descriptions, social media posts, and 'About Us' content to reinforce authenticity and quality.
• •Focus on Emotion Over Ingredients: While the ingredients are important, the copy should focus on the *feeling* they create. Instead of just listing "bergamot and lavender," describe it as "a sensuous bouquet for indulgence and that feeling of wellbeing." Connect fragrances to emotions like "clarity," "energy," and "sensuality."
• •Maintain Visual and Textual Cohesion: Ensure that the elegant, serene, and natural tone of the copy is always matched by the visuals. Use clean, high-quality images of nature and products. This synergy across all platforms is crucial for reinforcing the brand's world and its perception of premium quality.

Percepción Social

Acqua Alpes is perceived as a high-end, niche fragrance brand for those who appreciate natural, fresh, and unique scents. Customers see it as a discovery, often found while traveling, which enhances its exclusive and aspirational appeal. It is viewed as an authentic brand with a compelling story. The use of Alpine water is not seen as a gimmick but as a genuine element that adds to the purity and uniqueness of the fragrances. Positive reviews frequently highlight the freshness and pleasantness of the scents, describing them as suitable for daily wear and not overpowering. In the specialized fragrance community, it is respected for its clear concept, though some connoisseurs may find certain compositions simple compared to more complex artisanal perfumes.

Ejemplos de Copy

• •Capture the feeling of a clear summit morning. 2828 is the crisp air, the expansive view, the surge of pure energy. Inspired by the clarity found at 2828 meters, this is more than a scent—it's your inner strength, bottled. #AcquaAlpes #ScentOf TheAlps #QuietLuxury
• •Experience the soul of the Alps. Our secret is the water—crystal-clear, mineral-rich, and twenty years in the making. This is the pure foundation for every Acqua Alpes fragrance. Discover the difference nature makes.
• •Tired of overpowering perfumes? Find your balance with Acqua Alpes. Our fragrances blend pure Alpine water with the world's finest essences for a subtle, elegant scent that whispers, never shouts. A touch of Alpine serenity, delivered to your door.
• •Let the Alps fill your home. Our new [Scent Name] candle is handcrafted with the same pure water and natural essences as our signature perfumes. Light it to unwind and transport yourself to a tranquil Alpine meadow. #AcquaAlpesHome #NaturalElegance
• •A Story in Every Bottle: Find Your PeakFrom the fresh sensuality of 2677 to the deep presence of 3770, each Acqua Alpes fragrance tells the story of an Alpine peak. What will yours be? Explore our collection and find the scent that speaks to your journey.