Tono de Marca

Empowering, Educational, and Approachable

Valores de Marca

• •Self-Empowerment
• •Authenticity
• •Education
• •Individuality
• •Transformation

Mejores Prácticas

• •Lead with "Acentúa tu belleza": Use the brand's core tagline, "Accentuate your beauty," frequently. This phrase is central to its identity and should appear in social media bios, post signatures, and website copy to reinforce the brand's philosophy.
• •Blend Spanish and English Purposefully: The current content is primarily in Spanish, which likely targets a specific community. Maintain this authentic voice. When using English, ensure it complements the inclusive and empowering message. This bilingual approach can be a unique brand asset.
• •Focus on "The Why," Not Just "The What": Instead of only describing a product or a look, explain *why* it matters. Connect it back to feelings of confidence, self-care, and empowerment. For example, a red lip isn't just a color; it's a "glow up with intention, and without permission."
• •Maintain a Personal, Story-Driven Voice: Continue sharing the founder's journey, including the struggles and triumphs. This vulnerability builds trust and makes the brand more relatable than a faceless corporation. Use "I" and "you" to create a direct, one-on-one conversation.
• •Always Empower, Never Dictate: Frame all tips and tutorials as invitations and recommendations, not rules. Use phrases like "Here's a tip to try" or "What I love about this look is..." to ensure the audience feels inspired and not pressured. This aligns with the value of celebrating individuality.

Percepción Social

The public perception of Acentiv Cosmetics appears to be that of a personal brand and small business driven by a passionate makeup artist. The engagement on TikTok, though modest, is positive. Followers see the brand as a source of makeup inspiration and expertise. By offering services through Booksy, it establishes credibility as a professional service provider. The perception is less that of a large cosmetics line and more of a trusted individual artist who also sells a curated selection of products.

Ejemplos de Copy

• •It's more than just makeup, it's the glow that comes from within. ✨ We loved creating this soft, luminous look for Maria's special night. Our philosophy is simple: accentuate the beauty that's already yours. #AcentivCosmetics #AcentuaTuBelleza #GlowUpReal
• •Ready to master that flawless look? Whether it's a perfect winged liner or a vibrant color palette, our private 'Makeup 101' class is all about you. Let's unlock your confidence, one brush stroke at a time. Book your session via Booksy today! #MakeupClass #ConfidenceIsBeautiful #AcentivCosmetics
• •Some days you just need to turn on the music and give yourself a glow-up. Not for anyone else, but for you. This is your reminder to take time for yourself today. You're unique and special. ❤️ #GRWM #SelfLove #MakeupTherapy #PonteBonitaParaTi
• •Don't compare yourself. Your beauty is unique.
• •The start of a flawless look is a clean canvas. Our Brush Cleaner Duo is designed to keep your tools pristine, so every application is smooth and beautiful. Because taking care of your brushes is another way of taking care of yourself. #AcentivCosmetics #BeautyTools