Tono de Marca

thoughtful, curated, warm, and aspirational. It also has an artistic and community-oriented feel

Valores de Marca

• •Curated Design
• •Thoughtful Living
• •Everyday Beauty & Comfort
• •Artisan Support & Uniqueness
• •Community & Connection
• •Meaningful Objects

Mejores Prácticas

• •Emphasize "Curated" and "Thoughtful": Consistently use words that reflect the careful selection process and the intention behind the products (e.g., "handpicked," "mindfully chosen," "designed for living").
• •Tell the Story: Share the narratives behind the products, the artisans, and the brand's philosophy to connect with customers on a deeper, more personal level.
• •Focus on "Everyday Beauty" and "Comfort": Highlight how the products enhance daily life, bringing not just aesthetic appeal but also a sense of ease and well-being.
• •Maintain a Warm and Inviting Voice: Use welcoming, approachable language that makes customers feel understood and inspired rather than intimidated by high design.
• •Highlight Uniqueness and Artistry: Stress the distinctiveness of the items, the craftsmanship involved, and the support for independent creators, reinforcing the value beyond mass-produced goods.

Percepción Social

an independent design store offering a curated selection of quality home goods and decor. It's seen as a place to find unique furnishings and thoughtful gifts, with an emphasis on living beautifully and intentionally

Ejemplos de Copy

• •Instagram Post (New Product): "Introducing the 'Artisan Weave' throw – each thread tells a story of meticulous craft. Wrap yourself in everyday beauty and the warmth of thoughtful design. Discover unique pieces that transform your house into a home. #PinkAndTan #CuratedLiving #ArtisanMade #HomeComfort"
• •Website Banner (Homepage): "Pink & Tan: Where Curated Design Meets Everyday Beauty. Explore thoughtfully selected home goods, decor, and unique gifts to create a space that truly reflects you. Live beautifully, intentionally. #ThoughtfulLiving #HomeDecor"
• •Email Newsletter Snippet (Event Promotion): "Join us this Saturday at Pink & Tan for an intimate conversation with ceramic artist [Artist's Name]. Discover the inspiration behind their latest collection and find a piece that speaks to your heart. Because home is more than just a place; it's a feeling. RSVP to experience thoughtful design. #CommunityEvent #MeetTheArtist #PinkAndTanEvanston"
• •Product Description (Unique Decor Item): "This hand-thrown vase, a Pink & Tan exclusive, brings more than just beauty to your shelf – it brings a story. Crafted by [Artisan Name], it’s a testament to unique design and the art of living with intention. Let it be a vessel for joy in your everyday. #UniqueFurnishings #SupportArtisans #MeaningfulDecor"
• •Blog Post Title/Intro (Seasonal Decor): "Welcoming the Season: How to Infuse Your Home with Comfort and Intention. At Pink & Tan, we believe every object should bring joy and reflect who you are. Let's explore simple ways to refresh your space with curated pieces that speak to everyday beauty. #HomeInspo #SeasonalDecor #PinkAndTanStyle"