Tono de Marca

aspirational, technical, and confident

Valores de Marca

• •Precision and Innovation
• •Durability and Reliability
• •Performance
• •Heritage

Mejores Prácticas

• •Lead with Performance and Technology: Always connect features to benefits, translating technical terms into tangible advantages for the angler.
• •Leverage the 'Heritage' Angle: Regularly remind the audience of the brand's century-long history and Swedish engineering roots to build trust.
• •Embrace an Aspirational and Competitive Tone: Use strong, active verbs that evoke a sense of competition and mastery, aligning with the 'Fish to Win' tagline.
• •Reinforce the 'For Life' Promise: Consistently message durability, longevity, and reliability, highlighting high-quality materials and craftsmanship.
• •Segment the Voice by Product Tier: Adjust the tone for different product lines, using a more technical voice for high-end series and focusing on reliability and value for accessible lines.

Percepción Social

A premium, trusted, and storied brand, widely regarded for high quality, durability, and innovation among dedicated enthusiasts and professionals.

Ejemplos de Copy

• •Don't just chase monsters. Tame them. The all-new Beast™ low-profile reel is engineered with unrelenting power and precision to dominate big baits and even bigger fish. When you're ready to hunt beasts, bring the one we built for it. #AbuGarcia #FishToWin #BeastMode
• •Precision Evolved. Performance Redefined. The Revo® family is completely redesigned to be lighter, more compact, and more powerful than ever. Experience the innovation that puts winning within your grasp. Elevate your arsenal.
• •Introducing our lightest rod series ever. Built on a foundation of premium carbon blanks and fortified with our exclusive Powerlux® 1000 resin system, the Zenon™ delivers powerful, ultra-light sensitivity. Every vibration, every nibble, every subtle change beneath the surface is transmitted directly to your hands. It's not just a rod; it's an extension of your senses.
• •An Inheritance of Quality. A Future of Innovation. From the iconic Ambassadeur to the cutting-edge Revo, discover the gear built 'For Life'.
• •Born from Precision. Built for Life. Our story didn't start by a river, but in a Swedish watch factory in 1921. That obsession with precision engineering was redirected to fishing reels, creating a legacy of durability and innovation that has influenced the sport for over a century. From the Royal Swedish Court to your tackle box, every piece of Abu Garcia gear is built to perform, to endure, and to be part of your story for life.