Tono de Marca

Sophisticated, minimalist, and inspirational.

Valores de Marca

• •Quality & Curation
• •Aesthetic & Design Excellence
• •Accessibility & Transformation
• •Customer-Centric Service

Mejores Prácticas

• •Lead with the Feeling: Focus copy on the emotion or atmosphere the art creates (e.g., calm, balance, sophistication, intention) before detailing the product specifics.
• •Embrace "Less is More": Keep captions and headlines concise and impactful. Use clear, simple language and avoid jargon or overly complex sentences. Let the high-quality visuals do most of the talking.
• •Consistently Reference Core Values: Weave keywords like "Copenhagen," "curated," "minimalist," and "quality" into your communications across all platforms to reinforce the brand s identity.
• •Maintain a Refined Vocabulary: Use words that evoke elegance and design, such as "composition," "palette," "form," "texture," and "statement piece," to maintain a sophisticated tone.
• •Develop a Visual-First Copy Strategy: Always write copy that complements the visual, rather than just describing it. The text should add a layer of narrative or inspiration that the image alone cannot convey.

Percepción Social

Overwhelmingly positive, particularly among those interested in interior design and modern art, seen as a high-quality provider, aesthetically pleasing, and trustworthy.

Ejemplos de Copy

• •The Art of Simplicity. Curated prints from our Copenhagen studio to transform your space.
• •Create your sanctuary. Our 'Serene Lines' print introduces a sense of calm and intention to any room. Discover the collection via the link in our bio.
• •Printed on 200g/m museum-grade archival paper, 'Forma No. 1' features rich, pigmented inks for a composition that endures. Its minimalist design offers a subtle yet impactful statement, perfect for the modern collector. Designed in Copenhagen.
• •For the love of minimalism | New arrivals are here.
• •Tired of bare walls? Elevate your home with abstract art that reflects your aesthetic. Abstract Aesthetics offers high-quality, framed prints designed to inspire. Shop our bestselling pieces today and enjoy free shipping on orders over 50.