Tono de Marca

Aspirational, Appreciative, Enthusiastic, Accessible, Quality-Focused

Valores de Marca

• •Accessibility of Art
• •Quality
• •Creativity & Design
• •Customer Satisfaction
• •Inspiration & Transformation

Mejores Prácticas

• •Create a Brand Voice Guide: Document the identified tone (Aspirational, Appreciative, Enthusiastic, Accessible, Quality-Focused) with examples of "do's and don'ts" for word choice, sentence structure, and common phrases. This ensures anyone writing copy understands the desired voice.
• •Focus on "You" and "Your Space": Address the customer directly and highlight how the products benefit them and their environment. Emphasize transformation, inspiration, and personalization.
• •Highlight Quality and Curation without Being Elitist: Talk about "premium materials," "carefully curated collections," and "beautiful designs" in a way that underscores value rather than exclusivity, aligning with the "art for everyone" value.
• •Use Evocative and Positive Language: Employ words that create a sense of excitement, beauty, and inspiration. Words like "transform," "inspire," "elevate," "discover," "vibrant," "timeless" can be effective.
• •Maintain Consistency Across All Platforms: Ensure the tone used on the website (product descriptions, About Us) aligns with social media captions, email marketing, and any advertising. Review content regularly to check for consistency.

Percepción Social

Presents itself professionally, focuses on aesthetic appeal. Limited reviews suggest a neutral-to-positive perception, but limited reach.

Ejemplos de Copy

• •Headline (Website/Social): Transform Your Space. Discover Art That Speaks to You at PosterPeak.
• •Product Description Snippet (Vintage Travel): Wanderlust for your walls. Our Vintage Travel Posters capture the golden age of exploration, bringing timeless charm and adventure to any room. Where will your walls take you?
• •Instagram Caption (New Minimalist Collection): Less is more, but your walls deserve the most. ✨ Explore our new Minimalist Collection – curated designs that bring tranquility and modern elegance home. #PosterPeak #MinimalistArt #HomeDecor #WallArt
• •Email Subject Line (Promotion): Art for Everyone: Refresh Your Home with 15% Off All Posters!
• •Facebook Ad Copy: Tired of blank walls? At PosterPeak, we believe beautiful, high-quality art should be within reach. Find the perfect piece to express your style and inspire your everyday. Shop our diverse collection now!