Tono de Marca

Feminine & Delicate, Personal & Sentimental, Mystical & Dreamy, Friendly & Engaging, Aspirational & Chic

Valores de Marca

• •Personalization & Individuality
• •Quality & Durability
• •Meaningful Connections
• •Feminine Empowerment (subtle)
• •Customer Community

Mejores Prácticas

• •Develop a Brand Voice Guide: Create a document outlining key characteristics of your brand voice (e.g., feminine, mystical, friendly), including approved vocabulary, phrases to avoid, and the desired emotional impact. Share this with anyone creating content.
• •Know Your Audience Deeply: Understand their aspirations, language, and what resonates with them. Tailor your copy to speak directly to their desires and values in a way that feels authentic to the brand. For "Editions Lunae / Les Kopines," this means appealing to those who value personalization, feminine aesthetics, and meaningful accessories.
• •Use Consistent Language & Imagery: Whether it's on the website, social media, or email, ensure the language style, tone, and accompanying visuals (which also tell a story) are harmonious. For example, consistently use terms like "magic," "celestial," "story," and "personal" if they align with the dreamy and sentimental aspects of the brand.
• •Prioritize Emotional Connection: Focus on the "why" behind the purchase. Instead of just listing features, highlight how the jewelry makes the wearer feel (e.g., unique, loved, connected, confident). Use storytelling to evoke emotion.
• •Review and Refine Regularly: Periodically review all brand communications to ensure they align with the established tone. Gather feedback, analyze engagement, and be willing to refine the voice as the brand evolves, while staying true to its core values. Train any new team members thoroughly on the brand voice.

Percepción Social

Positive, Desirable Products, Aesthetically Pleasing, Gift-Worthy, Community-Oriented

Ejemplos de Copy

• •Instagram Post (New Astrological Collection): Written in the stars, worn by you. ✨ Our new Celestial Dreams collection has arrived. Discover unique pieces that tell your cosmic story. Which sign are you proud to wear? астро #LesKopines #CelestialJewelry #PersonalizedMagic #NewCollection
• •Facebook Ad (Initial Necklace): Keep what’s precious, close to your heart. 💖 Our bestselling Initial Necklace is more than just jewelry – it’s a whisper of love, a mark of identity. Personalize yours today and carry your story with elegance. Shop now: [Link] #EditionsLunae #InitialLove #PersonalizedGift #TimelessChic
• •Website Product Description (Charm Bracelet): Craft your own narrative with our customizable charm bracelet. Each charm, a chapter. Each piece, a reflection of you. Made with love and high-quality, gold-plated stainless steel for beauty that endures. Start your story today. #MyLunaeStory #CharmBracelet #PersonalizedJewelry
• •Email Newsletter Subject Line (Seasonal Promotion): ✨ Unwrap a little magic ✨ Spoil yourself or someone special with Les Kopines.
• •Instagram Story (Interactive Poll): Weekend vibes! ✨ Which piece completes your look? [Poll: Delicate Initial Necklace vs. Bold Astro Pendant] Vote now & let your style shine! #LesKopinesStyle #JewelryOfTheDay #FashionPoll