Tono de Marca

Ethical & Conscious, Empowering & Confident, Inclusive & Welcoming, Direct & Informative

Valores de Marca

• •Ethical Practices: halal, cruelty-free, and paraben-free
• •Quality & Performance: high-performance makeup, long-lasting, flawless coverage
• •Clean Beauty: skin-loving ingredients, freedom from harsh chemicals
• •Inclusivity: catering to all skin types, good shade range
• •Customer Trust: dermatologist approval, positive customer reviews

Mejores Prácticas

• •Always Lead with Values: Ensure that core values like 'ethical,' 'halal,' 'cruelty-free,' and 'clean' are woven into messaging wherever appropriate, reinforcing brand identity.
• •Highlight Product Performance: Emphasize 'high-performance makeup,' 'long-lasting wear,' and 'flawless coverage' in product descriptions and promotional materials.
• •Showcase Inclusivity: Use inclusive language and imagery that reflects the brand's commitment to 'all skin types' and a diverse shade range.
• •Incorporate Customer Testimonials: Feature positive customer reviews prominently on the website and social media to build trust and credibility.
• •Maintain Consistency: Ensure that all messaging across different platforms aligns with the brand's core values, tone, and social perception.

Percepción Social

Positive Customer Feedback, Trusted for Ethical Standards, Seen as High Quality

Ejemplos de Copy

• •Wear your values, beautifully.
• •Shop clean beauty today!
• •Glow with confidence with our halal and cruelty-free makeup.
• •Experience all-day confidence with our high-performance foundation.
• •Discover the perfect shade for your skin type.