Tono de Marca

Empowering, Professional, Supportive/Understanding, Approachable

Valores de Marca

• •Empowerment of Women
• •Confidence
• •Style & Quality
• •Practicality & Versatility
• •Inclusivity
• •Community
• •Trust

Mejores Prácticas

• •Frame product benefits in terms of how they help women feel more confident and capable.
• •Balance Professionalism with Approachability: maintain a friendly and understanding undertone, especially in customer service interactions, social media, and email marketing (e.g., "Hey Babe" on the contact page).
• •Focus on Solutions and Benefits: Highlight how Modalady's clothing solves a problem for working women (e.g., finding versatile, flattering, high-quality formalwear) rather than just listing features.
• •Continuously build trust by being transparent and managing expectations across all product lines. Address customer feedback proactively and ensure consistent quality.
• •Promote the sense of community by inviting customers to share their experiences and showcasing their success stories.

Percepción Social

A brand that empowers working women by providing high-quality, versatile formalwear that instills confidence and fosters a sense of community. It is seen as professional yet approachable, understanding the challenges faced by its target audience and offering solutions that enhance their personal and professional lives.

Ejemplos de Copy

• •"Redefine success, together."
• •"Empowering working women through confidence and self-expression."
• •"Modalady goes beyond clothing; it's about confidence."
• •"We're more than just a clothing brand; we're a community of empowered women."
• •"Hey Babe, Let's chat!"