Tono de Marca

Aspirational yet Accessible, Descriptive and Evocative, Enthusiastic and Engaging (via Influencers), Informative

Valores de Marca

• •Value for Money/Affordability
• •Quality within its Niche
• •Discovery and Experience
• •Accessibility to Luxury

Mejores Prácticas

• •Focus on Aspiration and Attainability: Always balance the evocation of luxury, elegance, and desirable scent profiles with the core message of affordability and accessibility. Use words that suggest sophistication but avoid overly elitist or exclusive language.
• •Be Descriptive and Sensory: Use vivid language to describe the olfactory experience. Talk about notes, moods, feelings, and occasions the perfume is suited for. Help the customer "smell" the fragrance through your words.
• •Emphasize Value Transparently: Be proud of the "twin fragrance" or "inspired by" positioning. Highlight the smart choice of getting a similar scent experience for a fraction of the cost. Avoid language that could be seen as deceptive; instead, focus on offering a legitimate, high-quality alternative.
• •Maintain Enthusiasm and Positivity: Especially in social media and collaborations, project excitement about the world of fragrances and the joy of discovering new scents. This aligns with the enthusiastic tone often adopted by perfume reviewers.
• •Develop a Brand Voice Guide: Create a document outlining the brand's personality (e.g., sophisticated yet friendly, savvy, confident), key messaging points, preferred vocabulary, and a "do's and don'ts" list for communication. This ensures consistency across all platforms and by anyone creating content for the brand.

Percepción Social

Positive for Value Seekers, Seen as a "Clone House", Reliant on Influencer Validation, Generally Good Customer Service Perception (based on limited data), Mixed Expectations on Quality/Performance

Ejemplos de Copy

• •Headline: Indulge Your Senses. Discover Your Signature Scent, Without the Signature Price. Body: At Esenzalia, we believe luxury should be an experience, not an expense. Explore our curated collection of twin fragrances, inspired by the world's most iconic perfumes. Unleash your essence.
• •Social Media Post (Image: Elegant perfume bottle with suggested notes like jasmine, amber, wood): Caption: Evoke timeless elegance. Our [Perfume Name] wraps you in a sophisticated embrace of rich florals and warm, woody depths. Perfect for the moments you want to feel unforgettable. ✨ #Esenzalia #LuxuryInspired #ScentOfTheDay #AffordableLuxury
• •Product Description Snippet (for a fresh, citrusy scent): Text: Zest for Life. A vibrant burst of sun-ripened citrus and a whisper of sea breeze. [Perfume Name] is your daily dose of energy and freshness, capturing the exhilarating spirit of a Mediterranean getaway. Light, uplifting, and undeniably you.
• •Email Subject Line: Don't Just Dream of Luxury, Wear It. New Arrivals at Esenzalia! Email Body Snippet: Why reserve exquisite fragrances for a special occasion? Esenzalia brings you the allure of high-end scents, crafted for your everyday. Discover our latest inspirations and find the perfect aroma to express your unique style, affordably.
• •Website Banner: The Essence of Desire. The Price You'll Adore. Shop Esenzalia's Twin Fragrances.