Tono de Marca

Passionate, Authentic, Friendly, and Informative

Valores de Marca

• •Authenticity
• •Quality
• •Passion
• •Customer Satisfaction
• •Community/Connection
• •Knowledge Sharing

Mejores Prácticas

• •Develop a Brand Voice Guide: Document the defined tone (Passionate, Authentic, Friendly, Informative) and values (Authenticity, Quality, Passion, Customer Satisfaction, Community). Provide examples of "do's and don'ts" for writing.
• •Immerse in the Culture: Continuously learn about and engage with Japanese food and culture. This genuine understanding will naturally infuse authenticity and passion into the copy.
• •Prioritize "Authenticity" in Language: Use specific details about product origins, traditional uses, or cultural significance where appropriate. Avoid generic marketing speak.
• •Be Story-Driven: Share the stories behind products, recipes, or the brand's journey. This fosters connection and conveys passion more effectively than just listing features.
• •Maintain a Consistent "Customer-First" Approach: Frame copy around customer benefits, experiences, and how Mekisan can help them explore and enjoy Japanese cuisine. Address them in a welcoming and helpful manner.

Percepción Social

Based on the website's professional presentation, clear focus on authenticity and quality, and passion for Japanese culture, the brand likely aims to be perceived as a reliable and dedicated source for Japanese goods. Customers interested in authentic Japanese products would likely view the brand positively if the products and service live up to the website's claims. The ".at" domain suggests a focus on the Austrian market, potentially building a niche community of Japanese culture enthusiasts.

Ejemplos de Copy

• •Headline for New Product: "Taste the Tradition: Authentic [Product Name] Straight From Japan to Your Kitchen!"
• •About Us Snippet: "More than just a market, Mekisan is your personal gateway to the vibrant flavors of Japan. We're a team of passionate food lovers dedicated to bringing you the highest quality, most authentic ingredients because we believe everyone deserves a taste of real Japan."
• •Product Description Opening: "Fall in love with [Product Name]! Crafted with care in Japan, this [product category] offers an unforgettable [taste/experience] that will transport your senses."
• •Email Subject Line for a Promotion: "あなたの台所へ日本を直送！(Nihon o anata no daidokoro e chokusō!) - Authentic Japanese Delights Await at Mekisan!" (Japanese: "Japan delivered directly to your kitchen!")
• •Blog Post Introduction: "Ever wondered what makes authentic [Japanese Dish] so special? Join us on a flavorful journey as we explore the heart and soul of this beloved classic, and discover how you can recreate the magic at home with ingredients from Mekisan!"