Tono de Marca

Passionate & Enthusiastic, Performance-Oriented & Confident, Quality-Driven & Trustworthy, Modern & Stylish, Community-Focused & Inclusive, Direct & Accessible

Valores de Marca

• •Quality
• •Performance
• •Passion
• •Community
• •Innovation
• •Style

Mejores Prácticas

• •Always Lead with Passion and Performance: Start by thinking about how the product or message connects to the player's love for the game and their desire to improve. Use active, energetic language.
• •Emphasize Quality Authentically: Instead of just saying "high quality," briefly mention what makes it so (e.g., "crafted from premium graphite," "engineered for durability"). This builds trust.
• •Speak the Language of the Community: Use terminology that resonates with tennis and padel players. Refer to common aspirations, challenges, and joys of the sports.
• •Maintain Visual and Verbal Synergy: Ensure the style of the copy (e.g., modern, direct) matches the visual presentation (e.g., clean product shots, dynamic action images).
• •Be Consistent Across All Channels: Whether it's a website product description, an Instagram caption, or a Facebook ad, the underlying tone of passion, quality, and performance-focus should remain consistent, even if the specific message is tailored to the platform. Use a shared style guide if possible.

Percepción Social

Customers likely perceive Ziptenis as a specialized provider of quality tennis and padel gear. The brand is likely seen as catering to serious enthusiasts and aspiring players who value performance and good equipment. The Chilean market focus suggests it's perceived as a local or regionally relevant supplier. The direct communication style on social media regarding shipping and offers likely makes it appear accessible and customer-oriented to its target audience.

Ejemplos de Copy

• •Headline for a new racket: "Unleash Your Power. Command the Court. The new Zip Velocity racket – where innovation meets your ambition."
• •Instagram Caption for shoes: "Step into greatness. Our latest court shoes offer the grip, agility, and style you need to dominate every point. #Ziptenis #PadelPassion #TennisLife #QualityGear"
• •Email Subject for a promotion: "Fuel Your Passion! Exclusive Deals on High-Performance Gear at Ziptenis."
• •Website banner text: "By Players, For Players. Discover equipment crafted with passion, designed for victory. Welcome to the Zip community."
• •Facebook Post about new apparel: "Play with confidence. Move with freedom. Our new apparel line combines cutting-edge fabrics with a sleek design, so you look and feel your best, match after match. #ZipStyle #TennisApparel #PadelFashion"