Tono de Marca

Artistic & Creative, Expressive & Bold, Trendy & Youthful, Conscious & Ethical (Emerging), Aspirational & Positive

Valores de Marca

• •Individuality & Self-Expression
• •Art & Creativity
• •Ethical Practices & Consciousness
• •Quality & Uniqueness
• •Impact & Storytelling

Mejores Prácticas

• •Emphasize "Art" and "Artist-Designed": Consistently highlight the creative origin of the products. Use words like "curated," "inspired," "creative," "design," "graphic," "illustration."
• •Champion Individuality and Self-Expression: Use language that empowers customers to show off their unique style and personality. Phrases like "express yourself," "your story," "stand out," "unique," "one-of-a-kind."
• •Maintain a Youthful, Positive, and Engaging Voice: Keep the tone upbeat, slightly playful where appropriate (like "make you go 'Oh!'"), and visually driven, especially on platforms like Instagram and TikTok.
• •Integrate Ethical and Conscious Messaging Authentically: When mentioning sustainability, ethical production, or organic ingredients, be specific and transparent where possible. Avoid greenwashing and ensure the message feels genuine to the brand's actions.
• •Develop a Clear Brand Lexicon: Create a list of on-brand words and phrases (e.g., "bold," "vibrant," "conscious," "artistic," "manifesto," "movement") and a list of words/phrases to avoid, ensuring all copy aligns with the core identity.

Percepción Social

Customers likely perceive the brand as a source for unique, artistically designed accessories and apparel that allow for personal expression. The newer emphasis on ethical production and social messaging could attract customers who value these aspects.

Ejemplos de Copy

• •Unleash your inner artist. 🎨 Our new collection of phone cases just dropped, designed by independent creators to make your tech as unique as you are. Don't just own it, express it. #OhStudio #ArtInspired #PhoneCaseSwag #SelfExpression #UniqueDesigns
• •Beauty that feels as good as it looks. ✨ Discover OH STUDIO Organic Beauty – where ethical skincare meets artistic expression. Kind to your skin, kind to the planet. Make a conscious choice. #OhStudioBeauty #EthicalSkincare #OrganicLove #ConsciousLiving #ArtOfWellbeing
• •Wear your story. громко. 城市节奏 Our latest streetwear drop is inspired by urban art and the pulse of the city. Bold graphics, sustainable style. Be seen. Be heard. Be you. #OhStudioStreetwear #SustainableFashion #UrbanArt #ExpressYourself #NewCollection
• •OH! STUDIO: Art. Individuality. Conscious Choices. Tech accessories, apparel, and skincare designed to make you go 'Oh!'. Explore collections that tell a story.
• •Style with substance. 💖 A portion of proceeds from our 'Peace & Petals' phone case goes to support [Relevant Charity]. Look good, do good, feel good. #OhStudioCares #FashionForGood #PeaceAndLove #MakeADifference #ArtWithHeart