Tono de Marca

Relatable and Humorous, Sarcastic and Witty, Informal and Conversational, Slightly Edgy/Unfiltered, Self-deprecating

Valores de Marca

• •Authenticity/Realness
• •Humor as a Coping Mechanism
• •Community/Shared Experience
• •Lightheartedness
• •Stress Relief/Escape

Mejores Prácticas

• •Embrace Imperfection: Don't be afraid to be a little messy or self-deprecating. The "hanging on by a staple" theme thrives on the idea that things aren't always perfect.
• •Use Relatable Scenarios: Ground your humor in everyday situations, work-life challenges, and common frustrations that your target audience experiences.
• •Inject Sarcasm and Wit (Appropriately): Let your sarcastic flag fly, but ensure it aligns with the overall lightheartedness and doesn't become genuinely mean-spirited (unless the product specifically calls for edgy humor, like the "Prick Award" sticker).
• •Keep it Conversational: Write like you're talking to a friend. Use informal language, slang (if appropriate for the audience), and don't be overly formal or corporate.
• •Stay Consistent Across Platforms: Ensure your tone on Facebook, Instagram, product descriptions, and any customer communication feels like it's coming from the same slightly unhinged, humorous, and relatable brand personality.

Percepción Social

The brand would likely be perceived as a source of amusement and relatable content. Customers might see it as a brand that "gets them" and isn't afraid to be candid.

Ejemplos de Copy

• •Barely functioning before coffee? Yeah, us too. Our new 'Human Before Hitting Play' mug gets it. Grab yours and let's pretend to be productive together. Link in bio before we sell out (or forget we have them).
• •Current mood: somewhere between 'need more coffee' and 'is it acceptable to nap under my desk?' Tag a friend who's also hanging on by a staple this week. #WorkLifeStruggle #AdultingIsHard #SendHelpAndSnacks
• •Your Sanity called: It wants you to buy this (and maybe take a nap).
• •Wear your 'I'm Silently Correcting Your Grammar' tee and let the world know you're not just tired, you're also intellectually superior. Soft, comfy, and 100% done with everyone's nonsense. Get it now – because explaining things is exhausting.
• •What's holding your life together today? A) Staples & Sheer Willpower B) Caffeine & Sarcasm (Vote now & see you're not alone!)