Tono de Marca

Authentic, passionate, educational, community-oriented, and down-to-earth.

Valores de Marca

• •Authenticity/Genuineness
• •Passion for Nature & Gardening
• •Self-sufficiency & Sustainability
• •Quality & Durability
• •Education & Knowledge Sharing
• •Community

Mejores Prácticas

• •Stay True to "Bodenständig" (Down-to-Earth): Always use clear, straightforward, and unpretentious language. Avoid overly technical jargon unless explaining it simply. The tone should feel like advice from a knowledgeable, friendly neighbor.
• •Emphasize Passion and Authenticity: Let genuine enthusiasm for gardening, nature, and quality shine through. Share personal anecdotes or connect product benefits to real-life gardening experiences, mirroring Arthur's content style.
• •Foster Community and Interaction: Actively invite questions, discussions, and user-generated content. Frame copy as a conversation rather than a one-way broadcast. Use inclusive language ("we," "us," "let's").
• •Educate and Empower: Provide real value beyond just selling products. Offer practical tips, how-tos, and solutions to common problems. Position the brand as a helpful resource.
• •Highlight Quality and Sustainability Values: Consistently weave in the brand's commitment to quality, durable products, and sustainable practices. Explain *why* these aspects are important, connecting them to better gardening results and a healthier planet.

Percepción Social

Largely positive, shaped by the founder's online persona. Seen as a source of genuine advice and quality products, but inconsistencies in product quality or customer service can tarnish this perception.

Ejemplos de Copy

• •Fresh in the shop! 🌱 Our new range of organic seeds has just arrived, perfect for getting your spring garden started. These are the same varieties I've been raving about on YouTube – robust, full of flavour, and chosen with love. Let's grow something amazing together! Got questions on planting? Drop them below! #BodenständigGarden #GrowYourOwn #OrganicGardening
• •What's sprouting in your garden this week? Share your pics and tips using #BodenständigCommunity! I love seeing your green havens come to life. Remember that tricky tomato blight we talked about last season? Let's share what worked (and what didn't!). Real gardens, real advice, that's what we're all about. #GardeningTogether #DownToEarthTips
• •Just spent the afternoon packing your orders – and spotted this beautiful [product, e.g., handcrafted trowel] heading out! It always makes me happy knowing these tools are going to good homes and will help you connect with the soil. Thanks for being part of the Bodenständig journey and believing in quality that lasts. What are your weekend garden plans? - Arthur #SupportSmall #PassionForGardening #Bodenständig
• •Struggling with [common gardening problem, e.g., aphids]? You're not alone! I've just put up a new blog post on bodenstaendig.shop with my tried-and-tested natural solutions that are kind to your plants and the planet. No complicated stuff, just honest advice from my garden to yours. Link in bio! Let me know if it helps! #GardenHacks #SustainableLiving #LearnWithBodenständig
• •More than just a shop, Bodenständig is a place to find tools, seeds, and advice to bring your garden dreams to life. We believe in getting your hands dirty, the joy of a home-grown harvest, and the simple goodness of nature. Explore our curated collections – built on years of real gardening experience. Link to shop in profile. #QualityGardening #BodenständigShop #FromTheGroundUp