Tono de Marca

Trendy, visual, direct-to-consumer, focused on aesthetic appeal, and authentic.

Valores de Marca

• •Sustainability
• •Ethical production
• •Aesthetic appeal
• •Quality fabric
• •Comfort
• •Sun protection

Mejores Prácticas

• •Maintain consistency across all touchpoints: website, Instagram, TikTok, customer service emails, and packaging.
• •Conduct regular content audits to ensure brand voice consistency.
• •Clearly define the brand's tone of voice in a style guide.
• •Ensure anyone writing for the brand aligns with the defined tone.
• •Focus on authenticity, sustainability claims, product quality, and overall brand experience in all communications.

Percepción Social

A relatively new or niche brand perceived as trendy, aesthetically pleasing, and committed to sustainability with a direct-to-consumer approach.

Ejemplos de Copy

• •Obsessed with our new 'body cavado' colors! Get yours now with our exclusive promotion!
• •Sustainable swimwear that doesn't compromise on style. Shop the latest collection.
• •Look of the day featuring our eco-friendly swimsuit. Tag us in your #docemare looks!
• •Making waves with sustainable fashion. Join the movement.
• •Your go-to brand for ethical and stylish swimwear. Feel good and look great!