Tono de Marca

Elegant & Sophisticated, Ambient & Atmospheric, Modern & Minimalist, Aspirational & Desirable, Visually-driven & Inspirational

Valores de Marca

• •Aesthetic Beauty & Design
• •Atmosphere & Ambiance
• •Quality & Innovation
• •Modern Living
• •Customer Experience (Visual)

Mejores Prácticas

• •Develop a Brand Voice Guide: Document key characteristics of your brand's tone (e.g., words to use/avoid, sentence structure preferences, level of formality). Share this with anyone creating content. For Aurora Flame, this would emphasize words like "elegant," "serene," "radiant," "modern," "transform," "atmosphere."
• •Prioritize Visual Storytelling with Supporting Copy: Since the brand is highly visual, ensure the copy complements and enhances the imagery rather than just describing it. Let the visuals evoke emotion, and use copy to add detail, highlight benefits, and guide the customer.
• •Maintain Consistency Across All Platforms: While the style might adapt slightly (e.g., TikTok being more informal than a product description), the core tone (elegant, atmospheric, modern) should remain recognizable everywhere, from the website to social media captions and email marketing.
• •Focus on Benefits and Experience, Not Just Features: Instead of just saying "LED lamp," describe "the warm, inviting glow that transforms your reading nook into a cozy escape." Highlight how the products make the customer *feel* and how they enhance their environment.
• •Listen and Adapt Based on Audience Engagement: Pay attention to the language your audience uses when they interact with your brand. Note which types of descriptions or phrases resonate most (e.g., get more likes, comments, shares) and subtly incorporate this feedback while staying true to the core brand voice.

Percepción Social

The perception appears to be positive, with users admiring the aesthetic qualities of the lamps. The brand is likely perceived as a provider of stylish and unique lighting solutions that can elevate home interiors. There's an association with creating a calming, romantic, or trendy atmosphere.

Ejemplos de Copy

• •Headline for a new lamp: "Illuminate Your Evenings: Discover the Serene Glow of the Luna Table Lamp." (Focuses on ambiance and elegant naming)
• •Social Media Post (Instagram/Facebook): "Transform your space into a sanctuary of light. Our Aurora Crystal Lamp doesn't just brighten a room, it awakens an atmosphere. ✨ #AuroraFlame #HomeDecor #AmbientLighting #ElegantDesign" (Highlights transformation and aspirational qualities)
• •Product Description Snippet: "Crafted for the modern minimalist, the Onda Light offers a subtle yet captivating wave of illumination. Its sleek design and wireless convenience redefine how you experience light in your home." (Emphasizes modern design, subtlety, and functionality)
• •Email Subject Line for a Promotion: "Exclusive: Bring Home the Aurora Flame Elegance + Free Shipping." (Combines exclusivity with a benefit and brand name)
• •TikTok Video Caption Idea: "Mood lighting just got a major upgrade! 💡 Watch how our portable [Product Name] lamp changes the vibe instantly. #tiktokmademebuyit #lamp #cooltech #homedecor #auroraflame" (More direct, engaging, and uses relevant TikTok hashtags)