Tono de Marca

Passionate & Authentic, Confident & Visionary, Quality-Driven & Professional, Relatable & Community-Oriented

Valores de Marca

• •Quality
• •Simplicity & Cleanliness
• •Craftsmanship
• •Vision & Individuality
• •Authenticity

Mejores Prácticas

• •Develop a Brand Voice Guide: Document the key elements of your brand's tone (e.g., visionary, authentic, quality-focused) with examples of "do's and don'ts" for writing copy. Share this with anyone creating content.
• •Embody the "Astronaut Kid" Persona: Infuse the copy with the brand's core philosophy of pursuing unique visions, embracing creativity, and the limitless potential of imagination. Use metaphors and language that evoke this (e.g., "launch," "explore," "discover," "create your space").
• •Prioritize Quality and Transparency in Messaging: Consistently highlight the "barber-made," "handmade," and "simple, clean ingredients" aspects. Be honest and straightforward in product descriptions and communications.
• •Engage Authentically: When interacting on social media or responding to reviews, maintain the passionate yet professional and relatable tone. Personalize responses where possible.
• •Review and Refine: Regularly audit your website copy, social media posts, and marketing materials to ensure they consistently reflect the defined brand tone and values. Get feedback from your target audience.

Percepción Social

Positive & Trusted, Barber Approved, Creative & Inspiring, Reliable

Ejemplos de Copy

• •Headline: Elevate Your Craft. Define Their Style. Astronaut Kid Styling Co. - Barber-Made Quality, Clean Ingredients. Body: Partner with a brand that values quality as much as you do. Our handmade styling products are crafted with simple, clean ingredients for results your clients will love. Explore wholesale. Tone: Professional, Quality-Driven
• •Social Media Post (Instagram/Facebook): Image: A stylish haircut using their product. Caption: Dare to be different. Your hair is your signature. Our Matte Clay gives you the hold and texture to make your mark. What vision will you create today? 🚀 #AstronautKid #CreateYourSpace #HairStyling #MatteClay Tone: Confident, Visionary, Engaging
• •Product Description (Texture Powder): Launch Your Look into Another Dimension. Small ingredient list, BIG TEXTURE. Our Astronaut Kid Texture Powder delivers instant volume and a reworkable, matte finish. Unleash your creativity and let your style speak volumes. Handmade with clean ingredients, because your hair deserves the best. Tone: Passionate, Playful, Quality-Driven
• •Email Subject Line: Still Chasing That Perfect Hold? Your Search Ends Here. Email Body Snippet: Tired of products that weigh your hair down or dry it out? At Astronaut Kid, we believe in barbershop quality without compromise. Our Sea Salt Spray delivers effortless texture and volume, powered by clean, simple ingredients. It's time to rediscover your hair's potential. Tone: Relatable, Problem-Solving, Authentic
• •Website Banner: CREATE YOUR SPACE. More than just hair styling, it's about bringing your unique vision to life. Astronaut Kid Styling Co. - Quality. Imagination. Individuality. Tone: Visionary, Inspiring, Confident