Tono de Marca

Community-focused, Supportive & Inclusive, Positive & Motivational, Friendly & Approachable, Purpose-driven

Valores de Marca

• •Community
• •Inclusivity
• •Passion for Running
• •Social Responsibility/Giving Back
• •Well-being

Mejores Prácticas

• •Develop a Brand Voice Guide: Document the key elements of your tone (e.g., community-focused, supportive, positive, inclusive, purpose-driven), including approved vocabulary, phrases to use/avoid, and emoji guidelines. Share this with anyone creating content.
• •Prioritize "Community" and "Inclusivity" in Messaging: Always write as if speaking to a friend within the running community. Use inclusive language like "we," "us," "our collective," and address runners of all levels.
• •Weave in the "Giving Back" Angle Naturally: Subtly integrate the charity aspect into product descriptions, social posts, and email newsletters where appropriate, reinforcing the brand's purpose-driven nature without making it the sole focus of every message.
• •Encourage and Showcase User-Generated Content (UGC): Actively ask customers to share their experiences and photos. Featuring UGC reinforces the community feel and provides authentic social proof, naturally aligning with the brand's supportive tone.
• •Maintain a Consistent Voice Across All Platforms: Whether it's a website product description, an Instagram caption, a Facebook post, or an email, ensure the tone remains consistent. Regularly review content across channels to check for alignment.

Percepción Social

A supportive community hub rather than just an apparel brand. A brand that cares about its customers and a wider social cause (mental health). Authentic in its passion for running. Approachable and engaging.

Ejemplos de Copy

• •Headline: Join Our Stride. Feel the Support. Body: More than just gear, The Run Collective is a community that runs with you, every step of the way. Whatever your pace, find your place with us. #TheRunCollective #RunningCommunity #MentalMiles Call to Action: Shop the Collection & Support CALM!
• •Headline: Every Runner. Every Journey. One Collective. Body: From your first 5k to your next ultra, our apparel is designed for comfort, performance, and the incredible spirit of running. Plus, every purchase helps support mental well-being through CALM. Call to Action: Discover Your New Favourite Kit!
• •Headline: Run Together, Give Back Together. Body: We believe in the power of running to lift spirits and build connections. That’s why £1 from every order goes directly to Campaign Against Living Miserably. Look good, feel good, do good. Call to Action: Shop Now & Make a Difference!
• •Headline: Your Pace. Your People. Your Collective. Body: Tag us in your running adventures @TheRunCollective! We love seeing our community out there, chasing goals and sharing the joy of the run. Let's inspire each other! Call to Action: Share Your Run! #WeAreTheRunCollective
• •Headline: Gear Up for Good Vibes. Body: Ready to hit the pavement? Our latest collection is packed with comfort and style, so you can focus on what matters – the run, the community, and feeling great. Call to Action: Explore New Arrivals!