Tono de Marca

Friendly, approachable, community-oriented, informal, engaging, welcoming, inclusive, with a touch of humor and cheekiness.

Valores de Marca

• •Support for Local Economy
• •Community Building
• •Authenticity and Quality
• •Pride in Place

Mejores Prácticas

• •Always lead with "local." Make sure the "Made in Alberta" or "Support Local" message is front and center in your copy.
• •Use warm and inviting language. Words like "we," "our community," and "your neighbours" will reinforce the brand's friendly and inclusive tone.
• •Tell the stories behind the products. Highlight the makers and their passion. This adds a layer of authenticity and connects with customers on a deeper level.
• •Incorporate a touch of humor and personality. Don't be afraid to be a little cheeky, as it aligns with the brand's established voice.
• •Engage with your audience. Ask questions, run polls, and feature user-generated content to foster a sense of community and conversation.

Percepción Social

A valuable asset to the local community; perceived as a destination for discovering unique, high-quality, locally made goods; customers appreciate the opportunity to support local artisans; viewed as a positive and integral part of the downtown Medicine Hat revitalization.

Ejemplos de Copy

• •Meet your new favourite hot sauce, made right here in Alberta! 🔥 Add a little local kick to your next meal. #SupportLocal #MadeInAlberta
• •Weekend plans? Swing by and discover the best of Alberta, all in one place. From handcrafted jewelry to delicious local treats, we've got your weekend covered. #ShopLocalYMH #MedicineHat
• •We're so proud to carry [Artisan's Name] beautiful hand-thrown pottery. Each piece is a work of art, made with love in our amazing province. Come see for yourself! #AlbertaMade #LocalArtisan
• •Sunshine and local love! ☀️ Gear up for summer with our collection of Alberta-made goodies. Perfect for picnics, barbecues, and all your sunny adventures. #7RiversTradingCo #SummerInAlberta
• •Join us this Saturday for a taste of Alberta! We're teaming up with [Local Brewery/Cafe] for a special event. Good vibes and great local products guaranteed. See you there! #CommunityLove #YMH